Hrvatske medijske generacije i korištenje medija za vrijeme pandemije COVID-19

master's thesis

• Title (english): Croatian Media Generations and the Use of the Media during the COVID-19 Pandemic
• Author: Anamaria Kuleš
• Mentor: Antonija Čuvalo (mentor)
• Committee member: Antonija Čuvalo (predsjednik povjerenstva)
• Committee member: Viktorija Car (član povjerenstva)
• Committee member: Zlatan Krajina (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2021-07-05, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Pandemija COVID-19 koja se pojavila 2019. godine u Wuhanu u Kini utjecala je mnoge aspekte naših svakodnevnih života. Zbog male količine informacija o virusu s kojima su raspolagali epidemiolozi, ljudi su bili prisiljeni promijeniti svoju svakodnevnicu i prilagoditi se „novoj normalnosti“. Ovaj rad istražuje ulogu medija u svakodnevnici hrvatskih medijskih generacija prije i za vrijeme pandemije COVID-19 te istražuje promjenu medijskih navika hrvatskih medijskih generacija u vrijeme pandemije. Rezultati rada se temelje na kvalitativno istraživanju u kojem se koristila metoda nestrukturiranog intervjua. Od ukupnog broja prikupljenih intervjua analizirano je trideset i tri intervjua provedenih s ispitanicima različite dobi. Analizom odgovora uočeno je kako se ispitanici mogu svrstati u četiri medijske generacije koje su prethodno identificirale Čuvalo i Pruško (2017). Rezultati također pokazuju kako su ispitanici promijenili svoje medijske navike tijekom pandemije COVID-19. Generacija digitalaca se prije pandemije oslanjala primarno na korištenje interneta te se u manjoj mjeri koristila televizijom. Za vrijeme pandemije je više gledala televiziju, ali se i dalje najviše služila Internetom. Kod generacija digitalnih imigranata i generacija tradicionalnih korisnika medija nije primijećena promjena medija već je primijećena samo veća učestalost praćenja medijskog sadržaja. Generacija digitalaca također navodi kako su se više informirali tijekom pandemije. S obzirom na relativno mali uzorak, rezultati se ne mogu poopćavati na cijelu populaciju Hrvatske te stoga rad upućuje na daljnju analizu i istraživanja.

Abstract (english)

The COVID-19 pandemic that emerged in 2019 in Wuhan, China has affected many aspects of our daily lives. Due to the small amount of information about the virus available to epidemiologists, people were forced to change their daily lives and adapt to the "new normal". This paper explores the role of the media in the everyday life of Croatian media generations before and during the COVID-19 pandemic and explores the changes in media habits of Croatian media generations during the pandemic. The results of the paper are based on a qualitative research in which the method of unstructured interview was used. Of the total number of interviews collected, thirty-three interviews, conducted with respondents of different ages, were analyzed. The analysis of the answers showed that the respondents can be classified into four media generations that were previously identified by Čuvalo and Pruško (2017). The results also show how respondents changed their media habits during the COVID-19 pandemic. Before the pandemic, the generation of digitalists relied primarily on the use of the Internet and used television to a lesser extent. During the pandemic, the generation of digitalists watched more television, but still used the Internet the most. The generation of digital immigrants and the generation of traditional media users, showed no change in the media they used, but they showed a higher media content consumption during the pandemic. The generation of digitalists also states that they were becoming more informed during the pandemic. Given the relatively small sample, the results cannot be generalized to the entire population of Croatia, and therefore the paper points to further analysis and research.

• Keywords: pandemija COVID-19; hrvatske medijske generacije; ontološka sigurnost; svakodnevnica
• Keywords (english): COVID-19 pandemic; Croatian media generations; ontological security; everyday life
• Language: croatian
• URN:NBN: urn:nbn:hr:114:751908
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2022-02-01 11:09:20