Odnosi s javnošću u nevladinim i neprofitnim organizacijama

master's thesis

• Title (english): Public relations in nongovernmental and non-profit organizations
• Author: Pavle Isailović
• Mentor: Božo Skoko (mentor)
• Committee member: Božo Skoko (predsjednik povjerenstva)
• Committee member: Sanjin Dragojević (član povjerenstva)
• Committee member: Marina Mučalo (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; (Department of Journalism and Media Production); Zagreb
• Defense date and country: 2017-02-16, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Nevladine organizacije su dio skupa organizacija kojima je zajedničko to što služe kao forumi za kreiranje i distribuciju novih ideja. Odnosi s javnošću su s druge strane djelatnost koja pomaže organizacijama pri upravljanju s njezinim javnostima.
U ovom diplomskom radu bit će objašnjena struktura nevladinih organizacija, njihova ulogu u današnjem društvu, razina medijske pismenosti, kakvi su im odnosi s javnošću ili kakvi bi trebali biti da bi nevladine organizacije postigle uspjeh i prepoznatljivost u javnosti.
Nevladina udruga ili nevladina organizacija (NVO) označava neprofitnu i od javnih tijela neovisnu organizaciju, koja djeluje bez sudjelovanja vlasti. Pojam neprofitni kao temeljno obilježje neprofitnih organizacija upućuje da je prva karakteristika tih organizacija odsustvo profita tj. da te organizacije djeluju prije svega sa svrhom različitom od stjecanja dobiti, a što se povezuju s javnim (općim, zajedničkim) interesom.
Pojam nevladinih organizacija (NVO) posljednjih petnaest godina jedan je od najkontroverznijih i najnejasnijih termina koji se upotrebljavaju u našoj javnosti. Nevladine udruge nastoje utjecati na mišljenje javnosti i promovirati demokraciju u našem društvu, a odnosi s javnošću u takvim organizacijama pomogli su i pomažu da se njihov glas čuje u svakodnevnom životu maloga čovjeka.

Abstract (english)

Nongovernmental organizations are the part of organizations who have in common to serve like forums to create and distribute new ideas. Public relations, on the other hand, are activities which helps organizations to managment with their publics.
In this thesis will be explain structure od nongovernmental organizations, their role in todays society, their level of media literacy, how their public relations works, or how nongovernmental organizations should be to create better success and better visibility in public.
Nongovernmental organizations means that it is a nonprofit and free of public authorities, and that they work don’t have anything with government. Term non- profit means that one of their characteristics is absence of profit, so it means that those organizations works with the purpose opposite of making profit, which is one of a main public interest.
Term nongovernmental organizations, for the last fifteen years is a one of the most controversial and unclear terms which is used in our society. Nongovernmental organizations try to affect on public opinion and to promote democracy in our society, and public relations are there to help those organizations, so they voice can be heard in everyday life of a small man.

• Keywords: neprofitne; nevladine; organizacije; javnost
• Keywords (english): non-profit; nongovernmental; organizations; public
• Language: croatian
• URN:NBN: urn:nbn:hr:114:261760
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2017-03-20 13:14:37