Izborna kampanja 2015. godine: analiza izvještavanja Jutarnjeg lista i Večernjeg lista

master's thesis

• Title (english): Election campaign 2015: analysis of reporting in Jutarnji list and Večernji list
• Author: Anja Kuga
• Mentor: Gordana Vilović (mentor)
• Committee member: Gordana Vilović (predsjednik povjerenstva)
• Committee member: Sanjin Dragojević (član povjerenstva)
• Committee member: Marina Mučalo (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; (Department of Journalism and Media Production); Zagreb
• Defense date and country: 2016-06-20, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Izvještavanje medija za vrijeme trajanja kampanja zahtijevan je posao koji mediji rado preuzimaju kako bi pomogli građanima u odabiru najbolje političke opcije. Elektronički mediji posjeduju određene regulative kojih se moraju pridržavati u izvještavanju o kampanji dok tisak ne posjeduje stroge regulative, ali se smatra kako poštuje etička načela.
Ovaj rad predstavlja analizu sadržaja dviju najčitanijih hrvatskih dnevnih novina, Jutarnjeg lista i Večernjeg lista, u pogledu njihovog izvještavanja o kampanji za parlamentarne izbore 2015. godine. Istraživanje je nastojalo dokazati naklonjenost liberalnog Jutarnjeg lista i konzervativnog Večernjeg lista u izvještavanju o kampanji, prema lijevim, odnosno desnim političkim strankama sukladno njihovim uređivačkim politikama. Ta naklonjenost istraživana je kroz zastupljenost kandidata na naslovnim stranicama i u tekstovima unutar listova, vrijednosnoj orijentaciji prema kandidatima i temama kojima su se navedeni listovi bavili. U oba lista, analizirane su sve naslovne stranice u vrijeme kampanje kroz dvije matrice kao i svi tekstovi u kojima se spominje netko od kandidata.
Rezultati ovog istraživanja djelomično su potvrdili glavnu hipotezu jer je Jutarnji list u zastupljenosti dao blagu prednost lijevim strankama dok Večernji list nije pokazao veću zastupljenost desnih. Vrijednosna orijentacija u tekstovima prema svim političkim kandidatima u oba je lista bila većinom neutralna dok su teme koje su prevladavale bile predizborne.
Iako je glavna hipoteza djelomično potvrđena, ako se promatra zastupljenost u novinskom prostoru, može se vidjeti pristranost u prostoru koji je dan određenim političkim opcijama, novinskim formatima, ali i prostoru u opremi teksta poput fotografija, naslova, nadnaslova i podnaslova.

Abstract (english)

Media reporting during campaigns is a demanding job which the media take over gladly in order to help the citizens choose the best political option.
The electronic media need to abide by certain regulations while reporting on a campaign. On the other hand, the press does not have to follow strict regulations, but must respect ethical principles.
This thesis presents the content analysis of the two most widely read Croatian daily newspapers: Jutarnji list and Večernji list, in terms of reporting on the 2015 parliamentary election campaign. The research aimed at proving the political bias of the liberal Jutarnji list and the conservative Večernji list towards the left-wing and right-wing political parties, respectfully, in accordance with their editorial policy. This political bias was researched through the presence of candidates on front pages and in newspaper articles, through the value orientation towards the candidates and the topics covered by the aforementioned newspapers. All the front pages of both papers which appeared during the campaign, as well as all the articles which mention the candidates were analyzed through two matrices.
The results of this research partly confirmed the main hypothesis because Jutarnji list showed a mild bias towards the left, while Večernji list did not exhibit larger presence of the right-wing parties. The value orientation in the texts on all the candidates was mostly neutral in both papers, and the pre-election topics predominated.
Even though the main hypothesis was partly confirmed, the bias can be visible in the newspaper presence of certain political options and newspaper formats, including photos, headlines, titles and subheadings.

• Keywords: izbori; parlamentarni izbori; izbori u Republici Hrvatskoj; kampanja; političke stranke; mediji; tiskani mediji; novinarski profesionalizam.
• Keywords (english): Elections; parliamentary elections; elections in the Republic of Croatia; campaign; political parties; media; press; journalistic professionalism
• Language: croatian
• URN:NBN: urn:nbn:hr:114:846107
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2016-11-15 13:36:21