Komunikacijske taktike izbjegavanja odgovora u političkim intervjuima

master's thesis

• Title (english): Communication Tactics in Avoiding Answers to Questions in a Political Interviews
• Author: Stela Tuđan
• Mentor: Ivo Žanić (mentor)
• Mentor: Boris Beck (mentor)
• Committee member: Ivo Žanić (predsjednik povjerenstva)
• Committee member: Helena Popović (član povjerenstva)
• Committee member: Dunja Majstorović (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; (Department of Journalism and Media Production); Zagreb
• Defense date and country: 2017-09-18, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Cilj ovog diplomskog rada je utvrditi koje taktike se koriste u izbjegavanju odgovora u političkim intervjuima na domaćoj medijskoj sceni. U literaturi smo pronašli nekoliko metoda koje smo uklopili u konkretne primjere iz medija. Odabrali smo taktike „Prekidanja rasprave“, „Sugovornik postaje grub“, „Bujica riječi“, „Pretjerivanjem do pobijanja“, „Ono što sugovornik kaže okrenuti na svoju stranu“, „Sugovornik krene govoriti o drugoj temi“, „Sugovornik argumentira odnoseći se na strahopoštovanje“, „Nekompetentan sam“ i „Dirnuli smo u slabu točku pa sugovornik srlja“.
Kada vide da nema izlaza, sugovornici izlaze iz studija ili postaju grubi te time izbjegavanju odgovor. Bujicom riječi se pak može zapanjiti protivnika. Ako sugovornik ponavlja svoju misao ili pretjeruje u izjavi. S druge strane, kad sugovornici osjete prijetnju u pitanju pokušavaju raspravu okrenuti u svoju korist. Kada smatraju da je rasprava krenula u smjeru u kojem ne žele, govore o drugoj temi kako bi skrenuli pažnju s konkretnog pitanja. Pomoću taktike u kojoj sugovornik argumentira odnoseći se na strahopoštovanje moguće je pobiti protivnika spominjanjem samo jedne osobe. Taktikom "nekompetentan sam" koriste se kada je pitanje škakljivo. Također se političari koriste komunikacijskom taktikom srljanja u kojoj ne daju konkretan odgovor, već odugovlače.

Abstract (english)

The purpose of this thesis is to determine the tactics used to dodge answers in political interviews on the domestic media scene. The literature we used provided us with a few methods we fitted in some concrete examples found in the media. We chose the following tactics: “ending a discussion”, “ the interlocutor becomes harsh”, “padding”, “exaggerating to disprove”, “using the words of the interlocutor in your own favour”, “starting to talk about a different topic”, “the interlocutor argues using awe”, “I am incompetent” and “we touched a weak spot so the interlocutor starts rushing”.
When they see no exit, the interlocutors run away from the studio or the start being harsh avoiding the answer like that. Padding can petrify the opponent if the interlocutor is replicating his own thoughts or is exaggerating. On the other hand, when the interlocutors feel threatened they try and turn the debate in their own advantage. If they believe the discussion has moved in the wrong direction they start talking about something else in order to draw attention from a concrete question. Using the tactic of awing it is possible to disprove their interlocutor mentioning only one person. If they consider the question to be inconvenient they use the “I am incompetent” tactic. Politicians also tend to use a communication tactic of rushing where they do not give a concrete answer, but instead they stall.

• Keywords: politički intervju; taktike izbjegavanja odgovora; Hrvatska
• Keywords (english): political interview; tactics to avoid answers; Croatia
• Language: croatian
• URN:NBN: urn:nbn:hr:114:828026
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2017-10-30 13:56:26