Imidž Hrvatske u europskim online medijima 2017.

master's thesis

• Title (english): The Image of Croatia in Europe as Viewed by Online Media in 2017
• Author: Ines Pavić
• Mentor: Božo Skoko (mentor)
• Committee member: Božo Skoko (predsjednik povjerenstva)
• Committee member: Gordana Vilović (član povjerenstva)
• Committee member: Marijana Grbeša-Zenzerović (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; (Department of Strategic Communication); Zagreb
• Defense date and country: 2019-06-27, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

U radu Imidž Hrvatske u europskim online medijima 2017. analizira se hrvatski imidž u najvećim i najutjecajnijim online medijima u Njemačkoj, Italiji, Francuskoj i Velikoj Britaniji, starim utjecajnim članicama EU. Na pitanja kakav je hrvatski imidž nakon četverogodišnjeg članstva u Europskoj uniji, je li hrvatski imidž pozitivan kada je riječ o turizmu, sportu i prirodnim ljepotama, a negativan kada se radi o gospodarskoj i političkoj situaciji i ratnoj prošlosti nastojalo se odgovoriti istraživanjem provedenim metodom analize sadržaja članaka objavljenih na europskim portalima u 2017. Rezultati istraživanja djelomično su potvrdili glavnu tezu i pokazali da je imidž Hrvatske u 2017. godini u području turizma, sporta i prirodnih ljepota pozitivan. Međutim, teza da je Hrvatska opterećena ratnom prošlošću te da je politički i gospodarski nestabilna je opovrgnuta jer je, prema rezultatima istraživanja, imidž u tom području neutralan i može se smatrati pozitivnim za Hrvatsku. Hrvatska kao demokratska i stabilna zemlja, članica Europske unije treba dobrom strategijom i upravljanjem nastojati izgraditi pozitivan imidž i poboljšati svoju poziciju u Europi i svijetu.

Abstract (english)

The Image of Croatia in Europe as Viewed by Online Media in 2017 is a paper that analyses the image of Croatia in the biggest and most powerful online media platforms in Germany, Italy, France and Great Britain, which are old and powerful members of European Union. Through analyzing many articles about Croatia that were posted by European online media in 2017, this paper tries to question whether Croatian image is positive when it comes to tourism, sports or natural beauty and if it is negative when it comes to economic situation and war history. The results have partially supported the main thesis about positive image of Croatia when it comes to sports, tourism and natural beauty. On the other hand the thesis about negative image of Croatia due to economic situation and war history is refuted. The research has shown that Croatian image in these areas is neutral, and it can even be considered as positive for Croatia. Croatia, as a democratic country and stabile member of European Union, needs to have a good strategy and management to improve their image and overall position in the Europe and in the world.

• Keywords: imidž; imidž države; Hrvatska; Europska unija; odnosi s javnošću
• Keywords (english): image; state image; Croatia; European Union; public relations
• Language: croatian
• URN:NBN: urn:nbn:hr:114:684325
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2019-11-12 13:25:56