Korištenje sporta u komunikaciji predsjednice Hrvatske Kolinde Grabar-Kitarović od 2015. do 2019. godine

master's thesis

• Title (english): Using Sport in Croatian President Kolinda Grabar-Kitarović's Communication from 2015 to 2019
• Author: Karla Beljo
• Mentor: Dražen Lalić (mentor)
• Committee member: Dražen Lalić (predsjednik povjerenstva)
• Committee member: Tena Perišin (član povjerenstva)
• Committee member: Marin Galić (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; (Department of Strategic Communication); Zagreb
• Defense date and country: 2019-09-23, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

U ovom diplomskom radu promatra se korištenje sporta u političkoj komunikaciji predsjednice Republike Hrvatske Kolinde Grabar – Kitarović. Kroz rad se analiziraju potezi poput odijevanja, s kim je u društvu, te izjave Kolinde Grabar – Kitarović na sportskim događajima. Cilj ovog diplomskog rada je bilo ustvrditi kojim metodama KGK uspješno koristi sport za ostvarivanje političkih ciljeva. Metode poput pakiranja politike i stvaranje političkog spektakla jedne su od najčešćih metoda korištene od strane hrvatske predsjednice.

Abstract (english)

This thesis examines the use of sport in political communication by the President of the Republic of Croatia, Kolinda Grabar - Kitarović. Throughout the work are analyzed moves such as dressing, who she is in company with, and statements by Kolinda Grabar - Kitarovic at sporting events. The aim of this paper was to determine how KGK successfully uses sport to achieve political goals. Methods such as packaging politics and creating political spectacle are one of the most common methods used by the Croatian president.

• Keywords: metoda pakiranja; teorija političkog spektakla; sport; Kolinda Grabar – Kitarović; politika; politički ciljevi; imidž; afera
• Keywords (english): packaging method; political spectacle theory; sport; Kolinda Grabar - Kitarović; politics; political goals; image; affair
• Language: croatian
• URN:NBN: urn:nbn:hr:114:776271
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2019-11-21 11:21:33