Uloga interneta i društvenih mreža u radu neprofitnih organizacija u Hrvatskoj: studija slučaja udruge "Mogu sve"

master's thesis

• Title (english): Role of Internet and social networks in Croatian NPO's: Case study of Association "Mogu sve"
• Author: Anja Mihaljević
• Mentor: Domagoj Bebić (mentor)
• Committee member: Domagoj Bebić (predsjednik povjerenstva)
• Committee member: Sanjin Dragojević (član povjerenstva)
• Committee member: Zrinjka Peruško (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; (Department of Journalism and Media Production); Zagreb
• Defense date and country: 2016-07-08, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Ovaj se rad bavi utjecajem interneta i društvenih mreža na neprofitne organizacije u Hrvatskoj. Definirani su ključni pojmovi kao društvene mreže, neprofitne organizacije, udruga, zaklada te se objašnjava temeljna razlika između profitnih i neprofitnih organizacija. Glavni dio ovog rada je studija slučaja „Udruge za promicanje inkluzije osoba s invaliditetom Mogu sve“ na čijem se primjeru dokazuje koliki utjecaja imaju internet i društvene mreže na publiku i njenu aktivnost, a studija slučaja obuhvaća razdoblje od travnja 2013. godine do svibnja 2015. godine. Postavljene hipoteze se potvrđuju i time se dokazuje kako internet i društvene mreže imaju pozitivan utjecaj na rad neprofitnih organizacija u Hrvatskoj. Također se prikazuje statistika korištenja interneta u Republici Hrvatskoj po stanovništvu i iako smo još uvijek ispod prosjeka Europske unije, svake godine se broj, odnosno postotak stanovništva koji koristi Internet, povećava.

Abstract (english)

This paper explores the effect that internet and social networks have on non-profit organizations in Croatia. It defines the key subjects like social networks, non-profit organizations and foundations, and explains the core differences between profit and non-profit organizations. Main part of this paper is case study „Association for Promoting Inclusion of People with Disablities 'Anything I want I can do“, where it serves as and proving example of how much internet and social networks affect it's audience and activity, and it includes period from April 2013. until May 2015. Established hypotheses are confirmed and are proving the positiv effect internet and social networks have on work of non-profit organizations in Croatia. The paper shows internet usage statistics for Croatian populace, and although it puts us below European Union average, it shows constant increase of people using Internet.

• Keywords: neprofitne organizacije; internet; društvene mreže; društveni mediji; Facebook; udruga Mogu sve; inkluzija osoba s invaliditetom
• Keywords (english): non-profit organizations; internet; social networks; networking sites; Facebook; Anything I want I can do; inclusion of people with disability
• Language: croatian
• URN:NBN: urn:nbn:hr:114:318824
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2016-11-21 13:26:44