Predizborno sučeljavanje predsjedničkih kandidata na komercijalnim televizijama i javnom servisu na primjeru kampanje 2019. godine

master's thesis

• Title (english): Presidential Debates on Commercial and PBS Televisions: The Case of the 2019 Year Presidential Campaign in Croatia
• Author: Ivana Kopčić
• Mentor: Antonija Čuvalo (mentor)
• Committee member: Antonija Čuvalo (predsjednik povjerenstva)
• Committee member: Viktorija Car (član povjerenstva)
• Committee member: Dina Vozab (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2020-09-14, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Ovaj rad bavi se televizijskim predizbornim sučeljavanjima predsjedničkih kandidata 2019. godine i odgovara na pitanje na koji način su se sučeljavanja održavala na javnom servisu i komercijalnim televizijama u Republici Hrvatskoj. Cilj je bio istražiti na koji način su predizborna sučeljavanja predsjedničkih kandidata tijekom kampanje 2019. i 2020. godine odstupala, a koliko bila u skladu s nepisanim pravilima debate o kojima međunarodni i hrvatski autori godinama objavljuju radove. Metoda korištena u radu je interpretativna analiza sadržaja. Istraživačko pitanje glasi: Kako su se predsjednički kandidati sami predstavili na televizijskim sučeljavanjima javnog servisa i komercijalnih televizija? Neka od bitnih pitanja su i kakvom su se retorikom kandidati koristili, kakav im je bio rječnik i o kojim temama su govorili? U teorijskom okviru pojašnjene su ključne teorije kojima sam se koristila tijekom pisanja rada, a to su teorije na teme uravnoteženosti u izvještavanju tijekom predizbornih kampanja na javnom servisu i komercijalnim televizijama. Kao temelj za usporedbu korištena su istraživanja o uravnoteženosti u izvještavanju tijekom kampanje uoči parlamentarnih izbora 2016. godine, teorije o personalizaciji politike, Benoitovu funkcionalnu teoriju u diskursu kampanja. Ključni pojmovi u ovom radu su debata, televizije, izborni programi, personalizacija politike. Također, u radu su analizirana njihova ponašanja i izjave, kao i tehnički i organizacijski uvjeti održavanja sučeljavanja. Svaka od navedenih medijskih kuća postavila je svoja pravila održavanja debate, a rezultati su pokazali da su se predsjednička sučeljavanja između Kolinde Grabar Kitarović i Zorana Milanovića sadržajno i tehnički razlikovala na javnom servisu i komercijalnim televizijama. Tako su kandidati stajali na različitim pozicijama, voditelji su im postavljali različita pitanja različitih tema, trajanje sučeljavanja na svakoj televiziji bilo različito te da su predsjednička sučeljavanja između Kolinde Grabar Kitarović i Zorana Milanovića odstupala od spomenutih pravila debatiranja. Odstupanja su vidljiva u tome što je svugdje prekršen vremenski rok za završetak sučeljavanja, tijekom emisije su se miješali stožeri kandidata preko komunikacije između režije i voditelja, a kandidatima se nije oduzimalo vrijeme za upadanje u riječ protukandidatu.

Abstract (english)

This study deals with television pre-election confrontations of presidential candidates in 2019 and answers the question of how confrontations are held on public service and commercial television in the Republic of Croatia. The aim was to investigate how the pre-election confrontations of presidential candidates during the 2019 and 2020 campaigns deviated and how much was in line with the unwritten rules of debate on which international and Croatian authors have been publishing papers for years. The method used was interpretive content analysis. The research question is: How are presidential candidates presented themselves at public service and commercial television confrontations? Some of the important questions are also what kind of rhetoric did the candidates use, what was their vocabulary and what topics did they talk about? The theoretical framework clarifies the key theories and these are theories on the topics of balance in reporting during election campaigns on public service and commercial television. As a basis for comparison, only research on balance in reporting during campaigns ahead of the 2016 parliamentary elections, theories of policy personalization, Benoit’s functional theory in campaign discourse is used. The key terms in this paper are debate, television, election programs, personalization of politics. Also, the paper analyzes their behaviors and statements, as well as the technical and organizational conditions of the confrontation. Each of the mentioned media houses set its own rules for holding the debate, and the results showed that the presidential confrontations between Kolinda Grabar Kitarović and Zoran Milanović differed in content and technique on the public service and commercial television. Thus, the candidates stood in different positions, the hosts asked them different questions on different topics, the duration of the confrontation on each television was different, that the presidential confrontation between Kolinda Grabar Kitarović and Zoran Milanović deviated from the mentioned rules of debate. The discrepancies are visible in the fact that the deadline for the end of the confrontation was violated everywhere, during the show the candidates' headquarters were mixed through communication between the regime and the leaders, and the candidates were not given time to upgrade in words to the opponent.

• Keywords: debata; televizije; izborni programi; personalizacija politike
• Keywords (english): debate; televisions; election programs; personalisation of politics
• Language: croatian
• URN:NBN: urn:nbn:hr:114:142454
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-10-15 12:59:08