Analiza video materijala na društvenim medijima: studija slučaja vodećih dnevnih novina u Hrvatskoj

master's thesis

• Title (english): An Analysis of Social Media Video Content: The Case Study of Croatia's Leading Daily Newspapers
• Author: Antonija Šipušić
• Mentor: Domagoj Bebić (mentor)
• Committee member: Domagoj Bebić (predsjednik povjerenstva)
• Committee member: Marijana Grbeša-Zenzerović (član povjerenstva)
• Committee member: Hrvoje Jakopović (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2020-09-15, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Pojava društvenih mreža i njihov razvitak promijenila je ljudsku svakodnevnicu i ponašanje na internetu. Sve veći broj korisnika u svijetu i Hrvatskoj potaknuo je i medijske kompanije na prilagodbu i zaokret u njihovom poslovanju. Tradicionalni mediji poput 24sata i Večernjeg lista također su se prilagodili zahtjevima publike i trendovima u novinarstvu. Prvo putem korištenja opcije Facebook live pa sve do vlastitih produkcija za društvene mreže i web portale. Ovaj rad analizira video materijale na društvenim medijima Facebooku i YouTubeu 24sata i Večernjeg lista kroz zastupljenost tema, trajanje videa i njihove izvore. Dok 24sata prati svjetske trendove, Večernji list zaostaje u pogledu načina na koji se tema distribuira na društvenim mrežama. Rad tematizira i budućnost društvenih mreža u novinarstvu.

Abstract (english)

The rise and development of social media have changed people's daily lives as well as their behavior on the Internet. An increasing number of users in the world and in Croatia has encouraged media companies to adapt and rethink their conventional ways of doing business. From using Facebook Live broadcasting to establishing original productions for social networks and web portals - traditional media companies such as 24sata and Večernji list have adapted to the demands of their audience and trends in journalism. This paper analyzes video materials on Facebook and YouTube pages of 24sata and Večernji list based on the representation of topics, video duration, and their sources. While 24sata follows worldwide trends, the Večernji list lags behind in terms of topic distribution on social networks. The paper also touches upon the future of social media in journalism.

• Keywords: društvene mreže; Facebook; YouTube; video; 24sata; Večernji list; konvergencija u medijima
• Keywords (english): social media; Facebook; YouTube; 24sata; Večernji list; conversation in media
• Language: croatian
• URN:NBN: urn:nbn:hr:114:492354
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2020-11-02 10:44:25