Percepcija američkog nogometa u Hrvatskoj u sezoni 2019./2020.

master's thesis

• Title (english): Perception of American Football in Croatia - Season 2019/2020
• Author: Fran Mihaljević
• Mentor: Marin Galić (mentor)
• Committee member: Marin Galić (predsjednik povjerenstva)
• Committee member: Dražen Lalić (član povjerenstva)
• Committee member: Marina Mučalo (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2020-09-18, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Cilj ovoga rada prikazati je povijest američkog nogometa i razloge koji su doveli do globalnog širenja, uključujući i utjecaj u Hrvatskoj. Uz prikaz najvažnijih trenutaka iz stogodišnje povijesti NFL-a koji su ključni za razumijevanje globalnog širenja sporta, u radu je provedeno i istraživanje metodom polustrukturiranog intervjua s ispitanicima. Intervjui su provedeni u svibnju 2020. godine, a ispitanici su osobe iz svijeta medija, ekonomije, sociologije i sporta koji dobro poznaju NFL, imaju direktnu poveznicu sa sportom i dobro poznaju stanje američkog nogometa u Hrvatskoj. Popularnost američkog nogometa u Hrvatskoj u stalnom je porastu proteklih godina te je produkt isključivo medijskog praćenja sporta, dok je participacija skoro nepostojeća, izuzev nekoliko amaterskih klubova. Kao glavne prepreke u daljnjem širenju popularnosti američkog nogometa navode se vremenska razlika i nepostojeća kultura sporta, dok je temelj pozitivnog razvoja sadašnjeg stanja rad televizijskih komentatora. Prikazana povijest NFL-a i provedeno istraživanje prvi je put na hrvatskom jeziku dalo uvid u situaciju oko američkog nogometa u Hrvatskoj te može poslužiti kao temelj za nova, daljnja istraživanja.

Abstract (english)

The aim of this master's thesis is to present the history of American football and the reasons that led to its global expansion, including the impact on Croatia. In addition to presenting the most important moments from the hundred-year history of the NFL that are crucial for understanding the global spread of the sport, the master's thesis also conducted a research using the method of semi-structured interviews with respondents. The interviews were conducted in May 2020, the respondents were people from the world of media, economics, sociology and sport who know the NFL well, have a direct connection with sport and are well acquainted with the state of American football in Croatia. The popularity of American football in Croatia has been increasing over the years and is exclusively a product of media coverage of the sport, while participation is almost non-existent, except for a few amateur clubs. As the main obstacles in further spread of the popularity of American football, there are time zone differences and a non-existent culture of sport, while the foundation of the positive development of the current situation is the work of television commentators. The presented history of the NFL and the conducted research first gave an insight into the situation of American football in Croatia in the Croatian language, and can serve as a basis for new, further research.

• Keywords: američki nogomet u Hrvatskoj; National Football League; American Football League; Super Bowl
• Keywords (english): American football in Croatia; National Football League; American Football League; Super Bowl
• Language: croatian
• URN:NBN: urn:nbn:hr:114:941276
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2020-11-02 14:17:32