Retorika Miroslava Škore u kampanji za predsjedničke izbore 2019./2020. godine

master's thesis

• Title (english): Miroslav Škoro's Rhetoric during the 2019-2020 Presidential Election Campaign
• Author: Bruno Ćorić
• Mentor: Ivo Žanić (mentor)
• Committee member: Ivo Žanić (predsjednik povjerenstva)
• Committee member: Boris Beck (član povjerenstva)
• Committee member: Marin Galić (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2020-09-15, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Analiza političkog diskursa Miroslava Škore tijekom predsjedničke kampanje 2019/2020. pokazala je prisutnost populističke retorike u njegovim javnim nastupima. Društvene promjene i razvoj medijske tehnologije doveli su do suvremenih trendova u politici, poput personalizacije političke kampanje i estradizacije politike. Suvremeni političari su svojevrsni celebrityji, a veći dio političke i javne komunikacije odvija se preko društvenih mreža. Ključne poruke koje Škoro koristi u kampanji nastale su na temelju društvenih istraživanja, a kao ključni problemi s kojima se Hrvatska suočava istaknuti su: kriza demokracije i pad povjerenja u institucije, promjena preferancija birača i sve veći broj izbornih apstinenata, iseljavanje mladih u inozemstvo i korupcija. Škoro se pritom koristi populističkom retorikom, odnosno binarnom podjelom na pošteni narod i korumpiranu elitu, a uz to vješto koristi figuru ironije, kojom zaokružuje svoju političku komunikaciju na javnim i medijskim nastupima.

Abstract (english)

Analysis of Miroslav Škoro's political discourse during the 2019/2020 presidential campaign showed the presence of populist rhetoric in his public appearances. Social changes and the development of media technology have led to contemporary trends in politics, such as the personalization of political campaigns and trivialization of politics. Contemporary politicians are a kind of celebrities, and most of the political and public communication takes place through social media. The key messages that Škoro uses in the campaign are based on social research, and the key problems facing Croatia are: the crisis of democracy and decline of trust in institutions, changing voter preferences and the growing number of abstainers, emigration of young people and corruption. He uses populist rhetoric, a binary division between honest people and a corrupt elite, and at the same time skillfully uses a figure of irony to complement his political communication and media appearances.

• Keywords: retorika; politička komunikacija; predsjednička kampnja; Miroslav Škoro; populizam; ironija; društvene mreže
• Keywords (english): rhetoric; political communication; political campaign; Miroslav Škoro; populism; irony; social media
• Language: croatian
• URN:NBN: urn:nbn:hr:114:245148
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2020-11-02 14:32:29