Percepcija mladih u Hrvatskoj o celebrity političarima: analiza publika

master's thesis

• Title (english): Perceptions of Celebrity Politicians: An Audience Analysis of Croatian Youth
• Author: Donatella Pauković
• Mentor: Marijana Grbeša-Zenzerović (mentor)
• Committee member: Marijana Grbeša-Zenzerović (predsjednik povjerenstva)
• Committee member: Domagoj Bebić (član povjerenstva)
• Committee member: Viktorija Car (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2020-09-17, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Stavovi mladih o celebrity političarima, relativno novom fenomenu na političkoj sceni, glavna su tema istraživanja provedenog u ovom radu. Koristeći metodu polustrukturiranog intervjua, ispitano je 12 studenata Fakulteta političkih znanosti o informiranosti o celebrity politici, kao i o njihovom mišljenju o celebrity političarima. Teorijski dio ovog rada donosi objašnjenje fenomena celebrity politike i opis celebrity političara, a istraživački dio daje uvid u percepciju mladih o njima. Ovaj rad prikazuje koliko mladi simpatiziraju celebrity političare, koliko im vjeruju, kako ocjenjuju njihovu komunikaciju na društvenim mrežama, kako ih shvaćaju te što ističu kao pozitivne, a što kao negativne karakteristike celebrity politike.

Abstract (english)

Attitudes of young people about celebrity politicians, a relatively new phenomenon on the political scene, are the main topic of research conducted in this paper. Using the semi-structured interview method, 12 students of the Faculty of Political Science were interviewed about their knowledge of celebrity politics as well as their opinion of celebrity politicians. The theoretical part of this paper explains the phenomenon of celebrity politics and a description of celebrity politicians, and the research part provides insight into the perception of young people about them. This paper shows how much young people sympathize with celebrity politicians, how much they trust them, how they evaluate their communication on social networks, how they perceive them, and what they point out as positive and negative characteristics of celebrity politics.

• Keywords: celebrity političari; celebrity politika; intervju; analiza publika; društvene mreže
• Keywords (english): celebrity politicians; celebrity politics; interview; audience analysis; social networks
• Language: croatian
• URN:NBN: urn:nbn:hr:114:371366
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2020-11-06 12:02:18