Krizno komuniciranje Stožera civilne zaštite Republike Hrvatske za vrijeme pandemije COVID-19

master's thesis

• Title (english): Crisis Communication of the Civil Protection Headquarters of the Republic of Croatia during the COVID-19 Pandemic
• Author: Anja Štrbac
• Mentor: Božo Skoko (mentor)
• Committee member: Božo Skoko (predsjednik povjerenstva)
• Committee member: Boris Beck (član povjerenstva)
• Committee member: Igor Kanižaj (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2021-09-16, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Kada je u javnost izašla informacija o novoj bolesti korona virusa u Kini, ostatak svijeta nije mogao ni zamisliti da će se virus uskoro proširiti cijelim svijetom i promijeniti svijet kakav su do tada poznavali. Pandemija Covid-19 prva je takva pandemija u modernoj povijesti čovječanstva budući da je dovela do potpunog zatvaranja granica i imala izrazito snažan utjecaj na gospodarstva diljem svijeta. Stvari koje su do tad smatrane normalne kao odlazak u školu, na posao, socijaliziranje u ugostiteljskim objektima, odlazak u kino odjednom su postale nedostupne. Osim toga, bilo je potrebno komunicirati vijesti o samoj bolesti kako bi se umirilo stanovništvo te isto što bolje pripremilo na život u novim uvjetima. Iz tog razloga, nacionalni Stožer civilne zaštite Republike Hrvatske dobio je zadatak da donosi odluke i objavljuje priopćenja od javnog interesa. Posebno su u fokusu bili četiri centralna člana stožera: Vili Beroš, Davor Božinović, Krunoslav Capak i Alemka Markotić. Ovaj rad istražuje kriznu komunikaciju te opisuje posebnosti kriznog komuniciranja, strategije i daje uvid u krizno komuniciranje Stožera civilne zaštite u razdoblju od ožujka 2020. do lipnja 2020. Također, anketnim istraživanjem prikupljeni su stavovi javnosti o kriznoj komunikaciji stožera u danom razdoblju.

Abstract (english)

When information about the new corona virus disease in China came to light, the rest of the world could not have imagined that the virus would soon spread around the world and change the world as they had known until then. The Covid-19 pandemic is the first such pandemic in modern human history as it has led to the complete closure of borders and has had a strong impact on economies around the world. Things that were considered normal before the pandemic, such as going to the school or work, socializing in restaurants, going to the cinema suddenly became unavailable. In addition, it was necessary to communicate news about the disease itself in order to calm the public and prepare people for life in the new conditions. For this reason, the National Civil Protection Headquarters of the Republic of Croatia was given the task of making decisions and publishing announcements relevant to public. Four key members of the National Civil Protection Headquarters were put in the spotlight: Vili Beros, Davor Bozinovic, Krunoslav Capak and Alemka Markotic. This paper explores crisis communication and describes its specifics, strategy, as well as provides insight into the crisis communication of the Civil Protection Headquarters in the period from March 2020 to June 2020. It also contains research made from conducted survey that collected public views on crisis communication of the headquarters in a given period.

• Keywords: Krizno komuniciranje; reaktivne strategije; Covid-19; korona virus; Stožer civilne zaštite
• Keywords (english): Crisis communication; reactive strategies; Covid-19; corona virus; Civil Protection Headquarters
• Language: croatian
• URN:NBN: urn:nbn:hr:114:983327
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2022-01-13 13:35:04