Uloga event menadžmenta u industriji zabave na primjeru dodjele filmskih Oskara i humanitarnog bala Met Gale

master's thesis

• Title (english): The Role of Event Management in the Entertainment Industry: The Case of the Academy Awards Ceremony and the Met Gala Fundraising Ball
• Author: Sara Kurelović
• Mentor: Božo Skoko (mentor)
• Committee member: Božo Skoko (predsjednik povjerenstva)
• Committee member: Boris Beck (član povjerenstva)
• Committee member: Igor Kanižaj (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2021-09-16, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Industrija zabave je u 21. stoljeću jedna od najbrže rastućih i najprofitabilnijih industrija na svijetu. S obzirom na jaku konkurenciju važno je da se prezentira na odgovarajući način kojim će se zadovoljiti potrebe recipijenata. Event menadžment kao vrsta odnosa s javnošću igra ključnu ulogu u promociji i organizaciji evenata u industriji zabave, a dodjela filmskih Oskara i humanitarni bal Met Gala su najbolji primjeri za objašnjavanje načina funkcioniranja i ulogu event menadžmenta u industriji zabave. Metodom studije slučaja se najbolje objašnjava kompleksnost i preciznost prilikom upravljanja navedenim događajima. Dobar strateški plan, velika količina osoblja, poveliki novčani iznosi i dug vremenski period nužni su kako bi se ovi događaji besprijekorno isplanirali i sproveli.

Abstract (english)

The entertainment industry is one of the fastest-growing and most profitable industries in the world in the 21st century. Given the strong competition, it must be presented in an appropriate way that will meet the needs of the recipients. Event management as a type of public relations plays a key role in the promotion and organization of events in the entertainment industry, and the Oscars and the Met Gala are the best examples for explaining the function and the role of event management in the entertainment industry. The case study method best explains the complexity and precision in managing these events. A good strategic plan, a large amount of staff, large sums of money, and a long period are necessary for these events to be planned and implemented flawlessly.

• Keywords: industrija zabave; odnosi s javnošću; event menadžment; dodjela filmskih Oskara; humanitarni bal Met Gala
• Keywords (english): the entertainment industry; public relations; event management; film Oscars; Met Gala charity ball
• Language: croatian
• URN:NBN: urn:nbn:hr:114:022371
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2022-01-17 11:18:38