Etika i privatnost u kontekstu društva platformi

master's thesis

• Title (english): Ethics and privacy in the context of platform society
• Author: Lucija Batarelo
• Mentor: Antonija Čuvalo (mentor)
• Committee member: Antonija Čuvalo (predsjednik povjerenstva)
• Committee member: Dina Vozab (član povjerenstva)
• Committee member: Davorka Vidović (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; (Department of Media and Communication); Zagreb
• Defense date and country: 2021-09-16, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Ovaj rad bavi se problematikom etike i privatnosti u kontekstu društva platformi. Naime, usponom digitalnih oligopolnih platformi koje ostvaruju profit monetiziranjem podataka, dolazi do sve veće ugroze etičkog načela privatnosti. Mrežne platforme nisu više samo dio društvenih struktura, već ih one kreiraju. Nameće se pitanje odgovornosti za takvu praksu koja narušava temeljna prava pojedinca. U ovom radu analizirane su politike privatnosti platformi WhatsAppa i Signala. Pritom je korištena metoda kritičke analize diskursa kao najadekvatnija za istraživanje ove problematike. Cilj ovog rada bio je ustanoviti koja od navedenih platformi prikuplja manje podataka, odnosno koja je više u skladu s etičkim načelom privatnosti.

Abstract (english)

This thesis deals with the problem of ethics and privacy in the context of platform society. However, with the rise of digital oligopolistic platforms which make profit by data monetization, ethical principles of privacy are becoming more and more endangered. Internet platforms are not merely a part of social structures, but also create them. Responsibility for that kind of practice, which endangers principle rights of an individual, comes to question. This thesis analyzes privacy policies of two platforms, WhatsApp and Signal. Critical discourse analysis approach is used as the most adequate method for researching this kind of problem. The objective of the thesis was to establish which one of the platforms in question collects less data, i.e. which one is more in accordance with the etchical principles of privacy.

• Keywords: društvo platformi; etika; politika privatnosti; zaštita podataka
• Keywords (english): platform society; ethics; privacy policy; data protection
• Language: croatian
• URN:NBN: urn:nbn:hr:114:165760
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2022-01-17 14:23:48