Strateško komuniciranje udruga za pomoć žrtvama seksualnog nasilja na primjeru Ženske sobe - Centra za seksualna prava

master's thesis

• Title (english): Strategic Communication of Associations of Victims of Sexual Violence: The Case of the Women's Room - Center for Sexual Rights
• Author: Anamarija Dukši
• Mentor: Hrvoje Jakopović (mentor)
• Mentor: Dejan Gluvačević (komentor)
• Committee member: Hrvoje Jakopović (predsjednik povjerenstva)
• Committee member: Dejan Gluvačević (član povjerenstva)
• Committee member: Viktorija Car (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2021-09-24, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Tema ovog diplomskog rada je ustvrditi kako neprofitna udruga Ženska soba – Centar za seksualna prava komunicira s javnošću i medijima, na koje prepreke pritom nailazi i kakve sadržaje objavljuje na svojim platformama. Još jedan od ciljeva istraživanja je i otkriti kakvu strategiju komuniciranja udruga ima. Metode istraživanja koje su se koristile u ovom istraživanju su dubinski intervju i kvantitativna analiza sadržaja. U ovom radu opovrgnuta je hipoteza da mediji imaju veliki utjecaj na angažiranost udruge. Čak niti medijski „boom“ srpske glumice Milene Radulović nije utjecao na češće objavljivanje sadržaja. Udruga Ženska soba je neprofitna udruga koja surađuje s medijima, ali isto tako ima svoje ciljeve i strategiju komuniciranja kojom se čvrsto vodi.

Abstract (english)

The topic of this thesis is to state how the non-profit association Women's Room - Center for Sexual Rights communicates with the public and the media, what obstacles it encounters and what content it publishes on its platforms. Another goal of the research is to find out what communication strategy the association has. The research methods used in this research are in-depth interview and quantitative content analysis. In this paper, the hypothesis that the media have a great influence on the engagement of the association is refuted. Even the media "boom" of Serbian actress Milena Radulović did not influence the more frequent publication of content. The Women's Room Association is a non-profit association that cooperates with the media, but also has its own goals and communication strategy that is firmly guided.

• Keywords: strateško komuniciranje; neprofitne udruge; Ženska soba; seksualno nasilje
• Keywords (english): strategic communication; nonprofit associations; Ženska soba; sexual violence
• Language: croatian
• URN:NBN: urn:nbn:hr:114:292382
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2022-01-24 14:52:45