Figurativnost naslova rubrike Zdravlje & prehrana portala zadovoljna.hr 2020.

master's thesis

• Title (english): Figurative Language of the Headlines in the Section Zdravlje & prehrana on the Portal zadovoljna.hr in 2020
• Author: Emilija Nović
• Mentor: Boris Beck (mentor)
• Committee member: Boris Beck (predsjednik povjerenstva)
• Committee member: Ivo Žanić (član povjerenstva)
• Committee member: Dražen Lalić (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2021-09-14, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Online portali jedan su od najpristupačnijih medija zahvaljujući kojima brojni čitatelji na jednostavan način ubijaju i provode vrijeme čitajući sadržaje koji se tamo nude. Ženski portali kao što je Zadovoljna.hr nešto su laganijeg sadržaja, a nude širok spektar tema, od recepata, pa sve do savjeta kako učinkovito i na prirodan način izliječiti razne bolesti. Analizom naslova koji se nalaze na takvim portalima, a posebice u rubrici koja je bazirana oko zdravlja i prehrane, jasno je kako od ukupno pet funkcionalnih stilova u hrvatskom standardnom jeziku, prevladava onaj novinarsko-publicistički u kojem se autor može koristiti raznim sredstvima ne bi li naslove učinio privlačnijima i dinamičnijima. Najviše naslova ukrašeno je metaforama, metonimijama, onomatopejama, epitetima, hiperbolama i poredbama,a upravo prepoznavanje figura i njihovih obilježja može pomoći u razumijevanju njihovih uloga u naslovima, ali i u shvaćanju uloge žena koja se nameće kroz takve tipove sadržaja i naslova.

Abstract (english)

Online portals are one of the most accessible media thanks to which many readers easily kill and spend time reading the content offered there. Women's portals such as Zadovoljna.hr have a slightly lighter content, and offer a wide range of topics, from recipes to advice on how to effectively and naturally cure various diseases. An analysis of the titles on such portals, and especially in the section based on health and nutrition, it is clear that out of a total of five functional styles in the Croatian standard language, the journalistic one prevails in which the author can use various means to made the titles more appealing and dynamic. Most titles are decorated with metaphors, metonymies, onomatopoeias, epithets, hyperboles and comparisons, and recognizing figures and their features can help in understanding their roles in titles, but also in understanding the role of women imposed through such types of content and titles.

• Keywords: ženski portali; naslovi; uloga žena; novinarsko-publicistički stil; stilske figure
• Keywords (english): women's portals; headlines; the role of women; journalistic style; stylistic figures
• Language: croatian
• URN:NBN: urn:nbn:hr:114:138913
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2022-02-02 17:17:30