Tranzicija klasičnih novina u Hrvatskoj prema digitalnim izdanjima: oblici i sadržaji

master's thesis

• Title (english): The Transition of Classical Newspapers in Croatia to Digital Editions: Forms and Content
• Author: Anamarija Perdijić
• Mentor: Gordana Vilović (mentor)
• Mentor: Željana Ivanuš (komentor)
• Committee member: Gordana Vilović (predsjednik povjerenstva)
• Committee member: Željana Ivanuš (član povjerenstva)
• Committee member: Marin Galić (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2021-09-14, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Diplomski rad analizira povijesni presjek prelaska tradicionalnih novina u elektronička izdanja na primjeru Večernjeg lista. Elektroničke publikacije ističu se kao urednički oblikovani programski sadržaji koji se objavljuju dnevno ili periodično putem interneta u svrhu javnog informiranja i obrazovanja. Večernji list dnevna je novina koja svojim 60-godišnjim postojanjem nosi naziv novine ispred svog vremena, poštujući tradiciju i povijest jednoga vremena i naroda. Rekordne tiraže u bivšoj državi te hrabrost i inovativnost u promjenama, dokaz su kako Večernjak predstavlja pravi primjer tranzicije tradicionalne tiskovine u e-publikacije. Budući da je riječ o kvalitativnom istraživanju, u radu se kroz intervjue s novinarima i medijskim stručnjacima nastojalo dobiti odgovor na istraživačko pitanje:„Jesu li novine prelaskom na online izdanje izgubile na kvaliteti i vjerodostojnosti?“. Istraživanje je pokazalo kako novine sa svojim online izdanjima nisu postale manje objektivne i relevantne već je usporedno s razvojem interneta promjena jednostavno bila neizbježna. Došli su novi modeli i strategije u vidu clickbaita i senzacionalizma, koji su za zadatak imali privući pozornost i ostvariti što veći broj klikova, a mediji su se jednostavno trebali prilagoditi kako bi preživjeli na tržištu. S druge strane, više se vjeruje tiskanim novinama navodeći kako je najveća prednost novina ta da su novine ozbiljnije, prepoznatljivije i pouzdanije od ostalih medija, pri čemu se ponajviše aludira na izrazitu površnost digitalnih medija.

Abstract (english)

The master’s thesis uses the example of Večernji list to provide a historical analysis of the transition of traditional newspapers from print to digital i.e. electronic editions. Electronic publications are a form of editorial content that is published daily or periodically on the internet with the purpose to inform, educate and entertain. Večernji list is a daily newspaper that, in its 60 years of existence, has gained the reputation of a newspaper ahead of its time, respecting both the tradition and history of a people at a particular point in history. The record-breaking circulation in the former state of Yugoslavia, as well as courage and innovation in change, testify to the fact that the popularly called Večernjak is a prime example of the transition of traditional press to e-publications. Since the research was conducted as a qualitative, through interviews with journalists and media experts the paper primarily seeks to answer the following question: “Have newspapers lost in terms of quality and credibility by shifting to online editions?”. The research shows that newspapers have not become less objective and relevant with their online editions, but rather that the development of the internet had made the shift simply inevitable. New models and strategies emerged in the form of clickbait and sensationalism specifically designed to attract attention and achieve as many clicks as possible, and the media simply needed to adapt in order to survive in the market. On the other hand, a higher level of trust is recorded in print newspapers, with most respondents stating as the greatest advantage of traditional newspapers the fact that they are more serious, more recognizable and more reliable than other forms of media, primarily implying the acute superficiality of digital media.

• Keywords: e-publikacija; dnevna novina; tranzicija medija; Večernji list; vjerodostojnost medija; clickbait; senzacionalizam; površnost digitalnih medija
• Keywords (english): e-publication; daily newspaper; media transition; Večernji list; media credibility; clickbait; sensationalism; superficiality of digital media
• Language: croatian
• URN:NBN: urn:nbn:hr:114:469788
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2022-02-07 10:47:23