Politička komunikacija Zorana Milanovića na društvenim mrežama tijekom prve godine predsjedničkog mandata

master's thesis

• Title (english): Zoran Milanović's Political Communication on Social Networks during the First Year of His Presidential Term
• Author: Lara Paša
• Mentor: Marijana Grbeša-Zenzerović (mentor)
• Committee member: Marijana Grbeša-Zenzerović (predsjednik povjerenstva)
• Committee member: Zlatan Krajina (član povjerenstva)
• Committee member: Dina Vozab (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2021-09-13, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Emocije postaju sve bitniji dio političke komunikacije te ih političari sve češće koriste u svojoj komunikaciji prema ciljanim skupinama. Društvene mreže, kao platforme koje nisu vremenski ni prostorno ograničene, pokazale su se idealnima za emocionalizaciju politike. Ovaj rad istražuje koje je emocije i stilske figure te u kojoj mjeri, koristio Zoran Milanović u prvoj godini mandata na društvenoj mreži Facebook. Metodom analize sadržaja utvrđeno je da je najzastupljenija emocija bila poštovanje, a stilska figura koju je najviše koristio je ironija. Rezultati su u skladu s kontekstom općih događaja tijekom prve godine mandata te već poznatog karaktera i retorike Zorana Milanovića kao političara.

Abstract (english)

Emotions are becoming an increasingly important part of political communication and politicians are increasingly using them in their communication with target groups. Social networks, as platforms that are not limited in time or space, have proven to be ideal for emotionalizing politics. This paper explores the emotions and stylistic figures and the extent to which Zoran Milanović used it in the first year of his term on the social network Facebook. The method of content analysis determined that the most common emotion was respect, and the stylistic figure he used the most was irony. The results are in line with the context of general events during the first year of his term and the already well-known character and rhetoric of Zoran Milanovic as a politician.

• Keywords: politička komunikacija; Hrvatska; Facebook; emocionalizacija; Zoran Milanović
• Keywords (english): political communication; Croatia; Facebook; emotionalization; Zoran Milanović
• Language: croatian
• URN:NBN: urn:nbn:hr:114:766888
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2022-02-07 12:05:27