Politički konzumerizam u društvenom aktivizmu

master's thesis

• Title (english): Political Consumerism in Social Activism
• Author: Sara Sinčić
• Mentor: Daniela Širinić (mentor)
• Committee member: Daniela Širinić (predsjednik povjerenstva)
• Committee member: Vedrana Baričević (član povjerenstva)
• Committee member: Berto Šalaj (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2021-09-20, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

Sve veći utjecaj globalizacije i novih tehnologija na svakodnevni život, te sve veći protok informacija, ostavio je trag i na jednostavan čin kupovine. Odlazak u trgovinu više nije isključivo zbog zadovoljavanja potreba za hranom, odjećom ili higijenom. Odlazak u trgovinu postao je izraz političkih i moralnih stavova koji pojedinci imaju, koji se odražava na cijeli ekonomski sustav. U tom trenutku govorimo o političkom konzumerizmu. Politički konzumerizam počiva na uvjerenju da naše političke i moralne stavove prenosimo na tržište činom kupovine. Naša kupovina poruka je proizvođačima s kojim poslovnim praksama i proizvodima se slažemo, a s kojima ne. Pristup ovome radu bilo je popunjavanje istraživačke praznine političkog konzumerizma u Hrvatskoj. Da bi politički konzumerizam ostvario svoj puni potencijal bitna je mobilizacija što većeg broja ljudi, koji se okupljaju oko zajedničkih vrijednosti. Civilni sektor prepoznat je kao snažan mobilizirajući akter, te predstavlja građane okupljene oko svojih vrijednosti, stoga istraživanje započinjemo pitanjem postoji li politički konzumerizam u civilnom sektoru u Hrvatskoj. Pokušaj odgovora proizašao je iz analize sadržaja web stranica i društvenih mreža udruga u Hrvatskoj. Rad nudi teorijski temelj za daljnja istraživanja političkog konzumerizma, te nudi uvid u vrijednosti i stavove civilnog sektora. Zaključak rada je da se svjetski trend političkog konzumerizma slijeva i na Hrvatsku.

Abstract (english)

The growing impact of globalization and new technologies on everyday life, and the increasing flow of information, has left its mark on the simple act of shopping. Going to the store is no longer solely to meet the needs for food, clothing, or hygiene. Shopping has become an expression of the political and moral attitudes that individuals have, which is reflected in the entire economic system. At that point, we are talking about political consumerism. Political consumerism is based on the belief that we transfer our political and moral views to the market through the act of buying. Our purchase of messages is to manufacturers with which business practices and products we agree and with which we do not. The approach to this paper was to fill the research gap of political consumerism in Croatia. For political consumerism to reach its full potential, it is important to mobilize as many people as possible, who gather around common values. The civil sector is recognized as a strong mobilizing actor, and represents citizens gathered around their values, so we begin the research with the question of whether there is political consumerism in the civil sector in Croatia. The attempt to answer this question arose from content analysis of websites and social networks of associations in Croatia. The paper offers a theoretical basis for further research on political consumerism and offers insight into the values and attitudes of the civil sector. The conclusion of the paper is that the world trend of political consumerism is spreading to Croatia as well.

• Keywords: politički konzumerizam; civilno društvo; društveni aktivizam; potrošačka akcija
• Keywords (english): political consumerism; civil society; social activism; consumer action
• Language: croatian
• URN:NBN: urn:nbn:hr:114:207933
• Study programme: Title: Political Science; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra politologije (magistar/magistra politologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2022-02-09 09:58:27