Karakteristike naslova u rubrikama Politika i Showbiz u dnevniku 24sata i 24sata.hr

master's thesis

• Title (english): Characteristics of Headlines in the Sections Politics and Showbiz in the Daily Newspaper 24sata and 24sata.hr
• Author: Nikolina Živković
• Mentor: Gordana Vilović (mentor)
• Mentor: Željana Ivanuš (mentor)
• Committee member: Gordana Vilović (predsjednik povjerenstva)
• Committee member: Željana Ivanuš (član povjerenstva)
• Committee member: Marin Galić (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2021-09-14, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Glavni cilj ovog rada je kvalitativnom i kvantitativnom analizom sadržaja kroz studiju slučaja dnevnika 24sata istražiti postoji li razlika u uređivačkoj politici između rubrika Politika i Showbizz, koriste li urednici tabloidni stil uređivanja i kada pišu o političkim temama te koliko učestalo su ti tekstovi naslovljeni senzacionalistički naslovima.
Analizirani su svi tekstovi objavljeni u tiskanom izdanju novina u razdoblju od 1. travnja do 30. lipnja 2021. godine u rubrikama Politika i Showbizz s fokusom na stil uređivanja glavnih naslova.
Rezultati istraživanja pokazali su da rubrike Politika i Showbizz u tiskanom izdanju dnevnika 24sata podjednako koriste tabloidni stil uređivanja i senzacionalističke tehnike privlačenja čitatelja. Nadalje, Politika ima više informativnih tekstova u odnosu na rubriku Showbizza, no utvrđeno je da u slučaju 24sata i jedna i druga rubrika obiluju senzacionalističkim naslovima i fotografijama koje privlače pažnju. Analizom je utvrđeno da se u rubrici Politika koriste naslovi crne, crvene ili bijele boje te su pozicionirani u središtu ili na vrhu stranice, dok se u rubrici Showbizz koriste također tiskani naslovi ali bijele, ružičaste, ljubičaste i rjeđe crne boje te su oni pozicionirani na sredini ili pri dnu stranice. U obje rubrike autori kolumni, članaka, izvještaja i vijesti navedeni su imenom i prezimenom, dok autori manjih vijesti nisu navedeni.

Abstract (english)

The primary aim of this paper is through qualitative and quantitative content analysis, to determine whether there is a difference in editorial policy in the daily newspaper 24sata between article rubrics Politics and Showbizz. This paper also aims to explore whether editors use the tabloid style of editing whilst writing about political topics as well as how often these texts are titled with sensationalist headlines.
All texts published in the print edition of the daily newspaper 24sata in the period from April 1 to June 30, 2021 in rubrics Politics and Showbizz focused on the style of editing in which the main headlines were analyzed.
The results of the research showed that the rubrics Politics and Showbizz in the printed edition of the 24sata daily newspaper used tabloid style of editing and sensationalist techniques for attracting readers. Furthermore, the rubric Politics has more informative texts in relation to the Showbiz section. It has been established that in the case of 24sata, both sections are full of sensationalist headlines and photographs that instantly attract reader attention. The analysis found that in the Politics section black, red and/or white titles are used and are positioned in the center or at the top of the page, whilst in the Showbizz section printed titles are also used and feature white, pink and/or purple text that are positioned in the middle or at the bottom of the page. In both sections, the authors of these particular columns, articles, reports and news are listed by name and surname, whilst the authors of smaller news are not listed.

• Keywords: tabloid; senzacionalizam; novinski naslovi; 24sata
• Keywords (english): tabloid; sensationalism; newspaper headlines; 24sata
• Language: croatian
• URN:NBN: urn:nbn:hr:114:332245
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2022-02-09 15:31:59