JAVNO KOMUNICIRANJE OD „NASTUPA NA TRGU“ DO DRUŠTVENIH MREŽA

professional thesis

• Author: Karmela Mašić
• Mentor: Smiljana Leinert-Novosel (mentor)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2021-11-16, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

Cilj rada je kroz prikaz temeljnih pojmova govorništva nekad i sada, prikazati koliko se poimanje javnog komuniciranja promijenilo. Odnosno, da se mjesto javnog okupljanja promijenilo, s trgova se preselilo na društveno mreže. To je dovelo do toga da u 21. stoljeću nije više potrebno imati X-faktor zbog kojeg pojedinac stekne istomišljenike s kojima dijeli uvjerenja, nego se djelovanje svodi na izgradnju imidža putem online komunikacije. Više nego ikada potrebno je prilagođavati se trendovima koji se mijenjaju iz dana u dan, a s obzirom na brzi razvoj tehnologije, učenje nikada ne prestaje. U svrhu dokazivanja postavljene hipoteze korištene su kvalitativne metode analize sadržaja i anketni upitnik koji je doveo do tri nalaza:
percepcija govorništva se s vremenom promijenila, mjesta okupljanja i javni nastupi preselili su se s trgova na društvene mreže i influenceri su moderni govornici današnjice koji imaju utjecaj na mase.

Abstract (english)

The aim of the paper is to show the change of public communication and the place of public gathering that moved from the squares to social networks. This has led to the fact that in the 21st century it is no longer necessary to have the X-factor for which an individual acquires like-minded people with whom he shares beliefs, but the action comes down to building an image through online communication. More than ever, it is necessary to adapt to trends that are changing very fast and given the rapid development of technology, learning never stops. In order to prove the hypothesis, qualitative methods of content analysis and a questionnaire were used, which led to three findings: the perception of oratory has changed over time, gathering places and public appearances have moved from squares to social networks and influencers are the modern speakers of today who have an impact on the masses.

• Keywords: komunikacija; javni nastup; govorništvo; govornik; influenceri; društvene mreže
• Keywords (english): communication; public speaking; oratory; speaker; influencer; social networks
• Language: croatian
• URN:NBN: urn:nbn:hr:114:530958
• Study programme: Title: Public Relations; Study programme type: university; Study level: postgraduate specialist; Academic / professional title: sveučilišni/a specijalist/ specijalistica iz odnosa s javnošću (sveučilišni/a specijalist/ specijalistica iz odnosa s javnošću)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2022-02-10 15:35:35