Seksistički obrasci prikazivanja žene na hrvatskim portalima

master's thesis

• Title (english): Sexist Patterns of Portraying a Woman on Croatian News Websites
• Author: Lorena Valentić
• Mentor: Viktorija Car (mentor)
• Committee member: Viktorija Car (predsjednik povjerenstva)
• Committee member: Boris Beck (član povjerenstva)
• Committee member: Sanjin Dragojević (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2022-09-13, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

Rad istražuje učestalu uporabu seksističkih obrazaca u prikazu žene. Važnost ukazivanja na uporabu seksističkih obrazaca u portretiranju žene, kao i na važnost suzbijanja istih leži u tome što je način na koji se žena doživljava u društvu usko povezan s onime kako mediji prikazuju ženu. Muškarac je prikazan kao mišićav i nositelj radnje, a žena je objekt privlačnog izgleda s naglašenom seksualnošću. Žena je predstavljena na stereotipan način što pridonosi održavanju konvencionalnog pogleda na rod. Prikazuje se kroz tradicionalne stereotipe, a čak i kada se prikaže kao kompetentna - i dalje se nastoji prikazati kao privlačna. Upravo tako mediji nameću ideale koje je potrebno slijediti, a ti ideali su: mladolikost, ljepota, samodisciplina, redovito vježbanje i brojni drugi. Žena koja se prikazuje u medijima prezentira se kao uzor onoga kakva žena treba biti. Ovakav pristup medija uvelike utječe na sustav vrijednosti, ali i svakodnevni život ljudi.

Abstract (english)

The thesis problematizes the frequent use of sexist patterns in the depiction of women. The importance of pointing out the use of sexist patterns in the portrayal of women, as well as the importance of suppressing them, lies in the fact that the way women are perceived in society is closely related to how the media portrays them. The man is shown as muscular and an action taker, while the woman is an object of attractive appearance with emphasized sexuality. The woman is represented in a stereotypical way that contributes to maintaining the conventional view of gender. She is portrayed through traditional stereotypes, and even when she is portrayed as competent - she is still tried to be portrayed as attractive. This is exactly how the media imposes ideals that need to be followed, and these ideals are: youthfulness, beauty, self-discipline, regular exercise and many others. The woman portrayed in the media is presented as an epitome of what a woman should be. This approach of the media greatly impacts the system of values, but also the everyday life of people.

• Keywords: seksizam; spolna diskriminacija; seksistička objektivizacija; rodni stereotipi; spolna nejednakost; ideal ljepote
• Keywords (english): sexism; gender discrimination; sexist objectification; gender stereotypes; gender inequality; beauty ideal
• Language: croatian
• URN:NBN: urn:nbn:hr:114:844229
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2022-10-07 10:23:43