Jesu li #hashtag kampanje novi društveni pokreti?: anotomija slučaja #SpasiMe i "Nisam tražila"

master's thesis

• Title (english): Are #hashtag Campaigns New Social Movements?: The Anatomy of the #SpasiMe and "Nisam tražila" Case
• Author: Nina Putinja
• Mentor: Daniela Širinić (mentor)
• Committee member: Daniela Širinić (predsjednik povjerenstva)
• Committee member: Vedrana Baričević (član povjerenstva)
• Committee member: Marjeta Šinko (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2022-09-13, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

Razvojem tehnologije mijenjao se način komuniciranja među ljudima. Korištenje društvenih mreža svakodnevno postala je ljudska navika i omogućava brzo povezivanje i umrežavanje. Od brzog načina prikupljanja informacija do naručivanja namjernica i hrane, društvene su mreže postale praktično sredstvo putem kojeg brzo i efikasno komuniciramo s drugima, umrežavamo se i dijelimo vlastite interese i stavove i s lakoćom se povezujemo s istomišljenicima. Stoga se ne treba čuditi da društvene mreže mijenjaju način na koji nekadašnja tradicionalna sredstva političke kulture, kao što su politička komunikacija, mobilizacija građana i društveni pokreti, izvode. Tradicionalni društveni pokreti razvijali su se krajem 1960-ih i početkom 1970-ih godina i njihov način mobilizacije i tijek događaja uglavnom je bio isti. No, dolaskom društvenih mreža mijenja se i način mobilizacije, način komunikacije i način izvođenja društvenih pokreta. Jedan od načina umrežavanja i stvaranja pokreta i kampanja jest korištenje znaka #hashtag, no je li dovoljno samo staviti hashtag da to bude društveni pokret ili treba nešto više? Cilj ovog rada istražiti jesu li #hashtag kampanje pravi društveni pokreti ili su samo dio privremenog online aktivizma na komparativnoj studiji #MeToo pokreta i hrvatskih inicijativa #SpasiMe i „Nisam tražila“ #NisiSama.

Abstract (english)

The development of technology has changed the way people communicate. The use of social networks has become a daily human habit and enables quick connection and networking. From a quick way to gather information to ordering groceries and food, social networks have become a practical tool through which we quickly and efficiently communicate with others, network, and share our interests and views, and easily connect with like-minded people. Therefore, it should not be surprising that social networks are changing the way in which the former traditional means of political culture, such as political communication, citizen mobilization and social movements, perform. Traditional social movements developed in the late 1960s and early 1970s, and their method of mobilization and that event were largely the same. But, with the arrival of social networks, the way of mobilizing, the way of communication and the way of carrying out social movements are also changing. One of the ways of networking and creating movements and campaigns is to use the #hashtag sign, but is it enough to just put a hashtag to make it a social movement or does it need something more? The aim of this paper is to investigate whether #hashtag campaigns are real social movements or just a part of temporary online activism through a comparative study of the #MeToo movement and the Croatian initiatives #SpasiMe and "Nisam tražila" #NisiSama.

• Keywords: društveni pokret; društvene mreže; #hashtag; #SpasiME; „Nisam tražila“; #NisiSama; Facebook; Twitter
• Keywords (english): social movement; social networks; #hashtag; #SpasiMe; "Nisam tražila” #NisiSama; Facebook; Twitter
• Language: croatian
• URN:NBN: urn:nbn:hr:114:018278
• Study programme: Title: Political Science; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra politologije (magistar/magistra politologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2023-01-12 08:58:47