Upravljanje kriznom komunikacijom u aferi "Fimi Media"

master's thesis

• Title (english): Crisis Communication Management in the "Fimi Media Scandal"
• Author: Maja Stojanović
• Mentor: Hrvoje Jakopović (mentor)
• Committee member: Hrvoje Jakopović (predsjednik povjerenstva)
• Committee member: Marin Galić (član povjerenstva)
• Committee member: Marijana Grbeša-Zenzerović (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2022-09-15, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

Ovim diplomskim radom želi se pokazati upravljanje kriznom komunikacijom u aferi ''Fimi Media''. Kako bi razumjeli čega se potrebno držati, koja pravila slijediti i kako komunicirati u kriznim situacijama prvo smo postavili teorijski okvir kako bi objasnili sve važne pojmove. Nakon toga predstavili smo podjelu vlasti RH jer je u navedenoj aferi sudjelovala tadašnja stranka na vlasti – Hrvatska demokratska zajednica te njezin dugogodišnji predsjednik i predsjednik vlade Ivo Sanader. Upravo kako bi shvatili koliko su važne političke stranke ukratko smo prošli kroz hijerarhiju vlasti. Kratko smo prošli i kroz afere političkih stranaka, točnije HDZ-a, tj. afere u kojima se našao isti akter – Ivo Sanader. Kvalitativnom analizom sadržaja ispitali smo članke objavljivane za vrijeme afere, a anketnim istraživanjem željeli smo prikazati percepciju javnosti na cijelu aferu i ugled HDZ-a i Sanadera.

Abstract (english)

This thesis aims to show the management of crisis communication in the ''Fimi Media'' affair. In order to understand what to do, what rules to follow and how to communicate in crisis situations, we first set up a theoretical framework to explain all the important concepts. After that, we presented the division of power of the Republic of Croatia because the then ruling party - the Croatian Democratic Union - participated in the affair and its long-term president and prime minister Ivo Sanader participated too. Precisely in order to understand how important political parties are, we have briefly gone through the hierarchy of power. We also briefly went through the scandals of political parties, more precisely the HDZ, ie scandals in which the same actor found himself - Ivo Sanader. With a quantitative analysis of the content, we examined the articles published during the affair, and through a survey we wanted to show the public's perception of the whole affair and the reputation of the HDZ and Sanader.

• Keywords: krizna komunikacija; kriza; afera; HDZ; analiza sadržaja; Ivo Sanader; ''Fimi Media''
• Keywords (english): crisis communication; crisis; affair; HDZ; analysis of the content; Ivo Sanader; ''Fimi Media''
• Language: croatian
• URN:NBN: urn:nbn:hr:114:841570
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-01-16 09:16:40