Masovni turizam i njegove posljedice za imidž turističke destinacije na primjeru otoka Paga

master's thesis

• Title (english): Mass Tourism and Its Consequences on the Tourist Destination Image of the Island of Pag
• Author: Marijana Peranić
• Mentor: Hrvoje Jakopović (mentor)
• Committee member: Hrvoje Jakopović (predsjednik povjerenstva)
• Committee member: Marin Galić (član povjerenstva)
• Committee member: Marijana Grbeša-Zenzerović (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2022-09-15, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

Ovaj rad govori o masovnom turizmu i njegovim posljedicama za imidž turističke destinacije na primjeru otoka Paga. Izgradnja imidža je dugotrajan proces, a imidž kao takav utječe na odabir turističke destinacije. U razdoblju od 1970. do 2010. na otoku je prevladavao obiteljski turizam, glavni motiv dolaska na otok su bile prirodne ljepote, plaže, sunce i čisto more. Nakon 2010. godine mijenja se slika turizma, a otok Pag dobiva imidž party destinacije. Od tada veliki broj mladih turista iz cijelog svijeta, dolazi na otok kako bi doživjeli iskustvo 24-satne zabave na plaži Zrće. Ubrzo se turizam otoka pretvara u cjelodnevnu ''raskalašenu'' zabavu, a život lokalnog stanovništva u ''noćnu moru''. Masovni turizam je ostavio svoj trag na okoliš, kulturnu baštinu i tradiciju, a samim time i na imidž otoka Paga. Svrha ovog diplomskog rada je istražiti stavove lokalnog stanovništva o posljedicama masovnog turizma na imidž turističke destinacije i dati prijedlog za promjenu slike turizma otoka Paga u budućnosti.

Abstract (english)

This master thesis investigates mass turism and its side effects on turist destination image of island Pag. Building turist image is a long term process that effects peoples decision in choosing travel destination. From 1970 to 2010 island had a family destination image and the main reasons for visiting the island were beautiful nature, gorgeous coastline, sun and clean sea. After year 2010 turist image was changing to a party destitation place. Since 2010 a lot of younger generations, from whole world, started visiting the island so they can have 24 hours of fun on Zrće beach. It wouldn't take long for the island to start with everlasting debauched parties which affected lives of local people turning them into nightmare. Mass tourism left its mark on environment, cultural heritage and tradition which consequently changed turist destination image. Main purpose of this thesis was to investigate opinions of the local population on the consequences of mass tourism and its effect on destination image and to propose changes to the image of Pag island in the future.

• Keywords: imidž; masovni turizam; otok Pag
• Keywords (english): image; mass tourism; island of Pag
• Language: croatian
• URN:NBN: urn:nbn:hr:114:930197
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to authenticated users
• Created on: 2023-01-16 09:30:06