ISO standardizacija i utjecaj na tržišno pozicioniranje

master's thesis

• Title (english): ISO standardization and its influence on market positioning
• Author: Helena Hrvačić
• Mentor: Luka Brkić (mentor)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2016-09-23, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

ISO standardizacija je postala jedan od ključnih načina poboljšanja poslovanja mnogih organizacija. Na pitanja je li ona samo protekcionistička mjera kojom se iz globalnog tržišta isključuju oni koji nisu u mogućnosti ulagati u sustav kvalitete ili ima i neke inherentne koristi za organizaciju, koliko certifikacija kvalitete ima utjecaja na probijanje na međunarodno tržište, te koliko stvara prednosti naspram konkurencije koja ju ne posjeduje ovaj rad pokušava odgovoriti kroz detaljnu razradu postavljanja sustava kvalitete na temelju ISO9000 norme. Nedostatak empirijskih istraživanja korisnosti sustava kvalitete uopće rezultat je činjenice da se takvim sustavima koriste većinom privatne tvrtke i korporacije koje svoje detaljne podatke ne izlažu javnosti. Drugi problem na koji istraživači nailaze prilikom pokušaja dokazivanja ili opovrgavanja korisnosti sustava kvalitete je umješanost drugih faktora u porast ili pad profita kroz nekoliko godina koliko je potrebno da sustav kvalitete pokaže rezultate. Obzirom da je nemoguće isključiti utjecaje vanjskih faktora na uspješnost poslovanja, teško je odrediti granice utjecaja sistematizacije poslovanja, pa benefiti funkcionalnog sustava kvalitete ostaju dokazivi samo na primjeru poboljšanja unutar organizacije u vidu čišćeg poslovanja, porasta produktivnosti i efikasnijeg rada.

Abstract (english)

ISO standardization has become one of the key ways to improve business in many organizations. The questions of it being solely a protectionist measure which is used to exclude those that do not have certification from the global market or having some inherent benefits for the organization, how much does it actually influence the positioning on the global market and how much advantage does it give to an organization compared to it´s competition which does not have it, are the ones this essey is trying to answer through a detailed explanation of creating and developing a quality system based on the ISO9000 norms. The shortage of empirical data is a result of the fact that this system is mostly used by private companies and coorporations which keep their data private. The other problem when trying to prove the benefits of a quality system is the entwinement of other factors into the growth or drop of profits during the few years long period of complete implementation. Since it is impossible to exclude these factors, it is hard to determine the borders of sistematization influence, and the benefits of the quality system remain internal to the organization as cleaner work, productivity rise and efficiency.

• Keywords: ISO; ISO 9000; ISO 9001; sistematizacija; sustav kvalitete; menadžment kvalitete; organizacija; tržišno pozicioniranje; konkurencija; globalno tržište
• Keywords (english): ISO; ISO 9000; ISO 9001; sistematization; quality system; quality management; organization; market positioning; competition; global market
• Language: croatian
• URN:NBN: urn:nbn:hr:114:614198
• Study programme: Title: Political Science; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra politologije (magistar/magistra politologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2016-11-28 10:46:23