Medijsko uokvirivanje futsala u Hrvatskoj

master's thesis

• Title (english): Media Framing of Futsal in Croatia
• Author: Ana Smetiško
• Mentor: Marin Galić (mentor)
• Committee member: Marin Galić (predsjednik povjerenstva)
• Committee member: Marina Mučalo (član povjerenstva)
• Committee member: Tena Perišin (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2022-09-19, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

Ovaj diplomski rad proučava medijsko uokvirivanje futsala u Hrvatskoj te ostale čimbenike koji utječu na to koliko je futsal prisutan u hrvatskim medijima. Cilj ovog istraživanja je odgovoriti na pitanje koliko se u Sportskim novostima često piše o futsalu i na koji se način tema futsala uokviruje. Također, cilj ovog rada je istražiti trenutačno stanje futsala u Hrvatskoj, otkriti koliko futsal klubovi i mediji rade na promociji ovog sporta i u konačnici dobiti odgovor na pitanje kakva je budućnost futsala u Hrvatskoj. Napravljena su dva odvojena istraživanja. Prvo istraživanje bila je analiza sadržaja Sportskih novosti, dok je za drugo istraživanje korištena metoda dubinskog intervjua. U tom je istraživanju sudjelovalo osam ispitanika koji su na različite načine povezani s futsalom u Hrvatskoj. Analizom Sportskih novosti utvrđeno je da se o futsalu izvještava iznimno malo te da je i to kratko i površno. Metodom dubinskog intervjua utvrđeno je da je trenutačno stanje futsala u Hrvatskoj dobro, da ispitanici rade na medijskoj vidljivosti i promociji, ali i da ima znatnog prostora za napredak te da je pred hrvatskim futsalom dobra budućnost.

Abstract (english)

This master thesis examines media framing of futsal in Croatia and other factors related to it and the ones that influence how much is written about futsal in Croatian media. The aim of this research is to answer the question how often do they write about futsal in Sportske novosti and how is the topic of futsal framed. Also, the aim of this research is to examine the current state of futsal in Croatia, to find out how much futsal clubs and media work on the promotion of this sport and ultimately get the answer what is the future of futsal in Croatia. Two different researches were made. First research was content analysis of Sportske novosti, whereas for the other research, in-depth interview method was used. In that research participated eight participants who are connected to futsal in Croatia in different ways. While analyzing Sportske novosti, it was determined that there is little reporting about futsal, and when there is some, it is short and superficial. With in-depth interview method it was determined that current state of futsal in Croatia is good and that examinees work on media visibility and promotion, but there is a lot of room for improvement, and that futsal in Croatia has a good future.

• Keywords: futsal; medijsko uokvirivanje; komunikacijske strategije; Sportske novosti
• Keywords (english): futsal; media framing; communication strategies; Sportske novosti
• Language: croatian
• URN:NBN: urn:nbn:hr:114:583207
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-01-17 09:15:58