Komentatorske strategije zaokupljanja pažnje publike prijenosa sportskih natjecanja

master's thesis

• Title (english): Commentators' Strategy of Attracting Viewers' Attention during Sports Events Broadcasting
• Author: Bruno Lukas
• Mentor: Marin Galić (mentor)
• Committee member: Marin Galić (predsjednik povjerenstva)
• Committee member: Marina Mučalo (član povjerenstva)
• Committee member: Dunja Majstorović Jedovnicki (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2022-09-19, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

Ovaj rad prezentira važnost specifičnih oblika strategija pažnje koje sportski komentatori koriste tijekom prijenosa kako bi povećali interes praćenja. Rad prikazuje razvoj igre i glavne kategorije zbog kojih je igra važna te objašnjava proces pomoću kojeg se iz igre stvara sport, kao i važna obilježja koja čine modernost sporta. Nogomet, kao najpopularniji sport, postao je kroz godine oruđem za političku borbu i nacionalno ujedinjenje, a komentatori su uz njega privlačili pažnju gledatelja. Opisane su glavne zadaće sportskih komentatora i neke od strategija privlačenja pažnje, kroz poznate primjere iz povijesti. Glavni cilj ovog rada je dokazati da komentatori mogu znatno povećati interes praćenja sportskog događaja na televiziji. Također, jedna od namjera je i doznati koja se strategija privlačenja pažnje najčešće koristi. Rad propituje i analizira kako se privlačenje pažnje razlikuje u odnosu na razne sportove te koliki je utjecaj sportskog komentatora tijekom prijenosa. Korištenjem anketne metode dobiveni su odgovori koji su potvrdili da je utjecaj komentatora na sportski događaj strahovito važan.

Abstract (english)

This paper presents the importance of specific forms of attention grabbing strategy that sports commentators use during broadcasts to increase the interest for watching. The paper shows the development of the game and the main categories that make it special, and explains the process by which a sport is created from a game, as well as the important features that make up a modern sport. Football, as the most popular sport, became a tool for political struggle and national unification throughout the years, and commentators attracted the attention of viewers along with it. The main tasks of sports commentators and some of the strategies for attracting attention are described through well-known examples from history. The main goal of this paper is to prove that commentators can significantly increase the interest in watching sports events on television. Also, one of the intentions is to find out what is the most used strategy of attracting attention, the differences in attracting attention by sports, and how much influence the commentator himself has during the broadcast. Using the survey method, the answers obtained confirmed that the influence of the commentator himself on the sports event is extremely important.

• Keywords: sport; igra; sportski komentator; pažnja
• Keywords (english): sport; game; sports commentator; attention
• Language: croatian
• URN:NBN: urn:nbn:hr:114:477214
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-01-18 11:58:19