Digitalne platforme, ekonomija podataka i problem privatnosti

master's thesis

• Title (english): Digital Platforms, Data Economy and the Issue of Privacy
• Author: Antonija Sladiček
• Mentor: Antonija Čuvalo (mentor)
• Committee member: Antonija Čuvalo (predsjednik povjerenstva)
• Committee member: Boris Beck (član povjerenstva)
• Committee member: Zrinjka Peruško (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2022-09-20, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

Ovaj rad za cilj ima približiti pojam digitalnih platformi, uočiti način na koji se odvija ekonomija podataka te prikazati probleme privatnosti s kojima se korisnici susreću u digitalnom svijetu. Suvremeni čovjek prisutan je u virtualnom prostoru digitalnog svijeta, okružen digitalnim medijima, društvenim mrežama i drugim raznim platformama koje sve povezuju, čine dostupnijim i drže na korak od potpune transformacije svijeta u kojem se živi. Razvojem digitalnih platformi olakšana je svakodnevnica, ali samim tim su osobni podatci korisnika sve ugroženiji, a pravo na njihovu zaštitu sve važnije. Osobni podatci postali su robom za trgovanje, stoga će se u ovom radu objasniti način na koji se ono odvija, ali i ukazati na opasnosti takve vrste ekonomije, ekonomije bazirane na nadzoru i prikupljanju osobnih podataka, time bazirane i na povredi ljudskih prava. To dovodi do problema privatnosti s pitanjima je li potpuna privatnost uopće ostvariva unutar digitalnog svijeta te je li stvar osobnog izbora ili dio kolektivnog problema. Osobnim podatcima dane su ekonomska i politička moć čime oni postaju toksični za društvo. Opasnost te moći očituje se kroz nebrojene primjere krađa identiteta, iznuda, javnih prozivanja i poniženja, rastuće diskriminacije i polarizacije društva, kroz sve opasnosti modernog doba. Privatnost bi trebala biti osobni izbor, a umjesto toga postala je kolektivnim problemom koji potkopava osnove demokracije i gradi savršeno temelje za totalitarizam. Radom se također, želi pokušati odgovoriti koliko su privatnost i zaštita podataka kao nova ekonomska moć zapravo opasni za društvo i demokraciju. U svrhu istraživanja upućenosti i mišljenja javnosti o navedenim tržišnim procesima, problemu privatnosti, kao i o ponašanju prema vlastitoj privatnosti, provedena je anonimna anketa na području Republike Hrvatske.

Abstract (english)

The aim of this paper is to bring closer the concept of digital platforms, as well as to recognise the way in which the economy data work; to present the privacy issues that users are dealing with in digital world. A modern man is present in the virtual space of the digital world, surrounded by digital media, social networks and various platforms that connect everything; making it more accessible and are one step closer to total transformation of the world we live in. By the development of social platforms, everyday life has been improved, but at the same time personal data have become more endangered, and the right to protect them becomes more important. Personal data has become merchandise trade. This paper is going to explain the way in which it works, but at the same time it is going to stress the dangers of that type of economy. The economy that is bizarre when it comes to surveillance and personal data collection and equally bizzare when it comes to violation of human rights. That leads to privacy issues, questioning the idea of privacy itself, inside the digital world. It questions the idea of personal choice; it deals with it as a part of a collective issue as well. Personal data were given the economical and political power by which they become toxic towards society. The danger of such power manifests through numerous examples of identity theft, extortion, public labeling, humiliation, increasing discrimination and society polarisation, followed by dangers of the modern time. Privacy should be personal choice. Instead, it has become a collective issue which undermines the rudiments of democracy, while it perfectly builds the cornerstones of totalitarianism. This paper also attempts to answer how much privacy and data protection – as a new economic power – are dangerous for the society and democracy. With the purpose of the research of the adeptness and public opinion about trade processes, the privacy issue, and dealing with the personal privacy, the public opinion poll was made on the territory of the Republic of Croatia.

• Keywords: digitalne platforme; „veliki podatci“; ekonomija podataka; komodifikacija; kapitalizam nadzora; informacijska privatnost; proizvodnja pristanka; problem privatnosti; zaštita podataka
• Keywords (english): digital platforms; "big data"; data economy; comodification; survelliance capitalism; data privacy; manufacturing consent; privacy issue; data protection
• Language: croatian
• URN:NBN: urn:nbn:hr:114:932088
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2023-01-19 09:30:51