Politički aktivizam hrvatskih sportaša

master's thesis

• Title (english): Political Engagement of Croatian Athletes
• Author: Mario Lacković
• Mentor: Marin Galić (mentor)
• Committee member: Marin Galić (predsjednik povjerenstva)
• Committee member: Gordana Vilović (član povjerenstva)
• Committee member: Igor Kanižaj (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2022-09-20, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

Sve češći ulazak sportaša u politiku te promicanje različitih političkih opcija i stranaka prilikom proslave određenih, vrhunskih uspjeha hrvatskih sportaša postavlja pitanje imaju li sportaši koji ulaze u politiku podršku javnosti te mogu li doprinijeti određenim promjenama. U ovom radu autor se orijentirao na politički angažman triju hrvatskih sportaša i sportašica koji su na sportskom planu ostvarili zapažene rezultate te koji su zbog svojih sportskih uspjeha u javnosti često opisivani kao heroji nacije, a čiji je politički doprinos ostao nedovoljno zapažen. Provedeno je kvantitativno istraživanje u obliku pisanog upitnika distribuiranog metodom slučajnog odabira čiji je cilj bio ispitati koliko je običan hrvatski građanin zainteresiran za politiku i sport te jesu li, i kakva, očekivanja imali od triju sportaša. Nadalje, anketom je također istraženo smatraju li građani da sportaši u politiku ulaze zbog osiguravanja vlastite egzistencije i samopromocije te utječe li politički angažman te potencijalni neuspjesi na imidž sportaša. Drugi dio istraživanja usmjerio se na kvalitativnu analizu putem metode polu-strukturiranih intervjua, za koje je odabrano osam ispitanika stručnih na poljima politike i/ili sporta. Ustanovljeno je da hrvatski sportaši u politici do sada nisu ostavili značajan trag te da je njihov angažman najčešće pridonosio prikupljanju političkih bodova različitim strankama i pojedincima. Ipak, utvrđeno je i da sportaši koji imaju izgrađen snažan brend i imidž ne gube na popularnosti te građani uglavnom ne mijenjaju mišljenje o njima zbog njihovog političkog angažmana.

Abstract (english)

The number of athletes entering the political world, as well as promoting different parties and political options during celebrations of certain incredible successes of Croatian athletes has raised the question whether the athletes enjoy support of the public in their political role and whether they can amount to some changes. This paper focuses on the political role of three Croatian athletes who have achieved great sport results and who have therefore often been described as the heroes of nation, while their political contributions have gone under radar. A quantitative study in the form of a written questionnaire distributed to randomly selected people had the scope of testing how much an ordinary Croatian citizen is interested in politics and sport, and whether, and if yes, how high, expectations did the citizens have regarding these three athletes. Additionally, the questionnaire also examined whether the citizens believe the athletes enter politics to secure their living and promote themselves, as well as whether their political roles and potential lack of success have had any impact on their image. The second part of the research focused on a qualitative analysis conducted via semi-structured interviews with eight people from the areas of politics and/or sport. It has been determined that the Croatian athletes have not yet left any significant mark on the political field. Moreover, it has also been established that their political work had mostly contributed solely to accumulating political points for different parties and individuals. However, it has been confirmed that the athletes who have a strong brand and image generally do not lose popularity and the citizens’ opinions are mostly unchanged despite their political engagement.

• Keywords: sportaši-političari; nacionalna ikona; međunarodna promocija; politička promocija
• Keywords (english): athletes-politicians; national ikon; international promotion; political promotion
• Language: croatian
• URN:NBN: urn:nbn:hr:114:629708
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-01-19 10:15:51