Imidž Pule kao turističke destinacije i stvaranje turističkog brend

master's thesis

• Title (english): The Image of the City of Pula as a Tourist Destination and Creating a Tourist Brand
• Author: Alen Stojić
• Mentor: Hrvoje Jakopović (mentor)
• Committee member: Hrvoje Jakopović (predsjednik povjerenstva)
• Committee member: Božo Skoko (član povjerenstva)
• Committee member: Marijana Grbeša-Zenzerović (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2023-07-04, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

Ovaj rad govori o imidžu Pule kao turističke destinacije te mogućnostima i izazovima grada za stvaranje turističkog brenda. U suvremeno doba mnogo je faktora koji utječu na imidž i mogu ga svakodnevno poboljšati ili pokvariti. Izgradnja imidža grada Pule započela je u antičko doba te se kroz stoljeća mijenjala, a u ovom radu se analizira imidž u ovom trenutku. Istraživanje unutar diplomskog rada ima za cilj otkriti kakva je percepcija posjetitelja grada Pule o njegovom imidžu i turističkoj ponudi. Rezultati istraživanja interpretirat će se na način da se uoče prednosti i nedostaci koji su ključni kako bi se poradilo na faktorima uspješnog brendiranja turističke destinacije. Također, govori se i o aktualnim problemima u gradu koji izravno utječu na turizam te rješenjima koji bi pospješila razvoj grada kroz blisku budućnost.

Abstract (english)

his master thesis investigates the image of Pula as a tourist destination and the possibilities and challenges of the city for creating a tourist brand. In modern times, there are many factors that affect the image and can improve or spoil it every day. The construction of the image of the city of Pula began in ancient times and changed over the centuries, and this master thesis analyzes the image at this moment. The research within the thesis aims to find out the perception of visitors to the city of Pula about its image and tourist offer. The results of the research will be interpreted in such a way as to identify the advantages and disadvantages that are crucial in order to work on the factors of successful branding of the tourist destination. It also talks about current problems in the city that directly affect tourism and solutions that would improve the development of the city in the near future.

• Keywords: imidž; brendiranje; turistička ponuda; grad Pula
• Keywords (english): image; branding; tourist offer; city of Pula
• Language: croatian
• URN:NBN: urn:nbn:hr:114:752070
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-08-22 12:02:15