Memetički antagonizam: analiza diskursa političkih memova

master's thesis

• Title (english): Memetic Antagonism: A Discourse Analysis of Political Memes
• Author: Nina Orlović
• Mentor: Kosta Bovan (mentor)
• Committee member: Kosta Bovan (predsjednik povjerenstva)
• Committee member: Dina Vozab (član povjerenstva)
• Committee member: Nebojša Blanuša (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2023-09-14, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

Ovaj diplomski rad bavi se kritičkom analizom dva mema i njihovih varijacija unutar specifične kategorije internetskih memova, onih čija se upotreba može izričito povezati s alt-right pokretom. Alt - right je “labava skupina korisnika društvenih medija i foruma, javnih ličnosti te internetskih platformi koje zagovaraju libertarijanske ili krajnje desne političke stavove” (Hahner, Woods, 2019:3) koja je bila najaktivnija u periodu predsjedničkih izbora Sjedinjenih američkih država 2016. godine. Karakterizira ih politička nekorektnost, humor i ironija te krajnje desni ekstremizam, etnonacionalizam, ideje Bijele supremacije, odbojnost prema egalitarizmu; sve što komuniciraju kroz memove. Korištenjem metodologije multimodalne, kritičke analize diskursa namjera je proučiti ideološke implikacije memova specifičnih za alt-right zajednicu, s ciljem razotkrivanja njihove uloge u stvaranju kolektivnih identiteta i političke identifikacije, kao i kako konstruiraju Drugost i „Mi protiv Njih“ narativ.

Abstract (english)

This master's thesis delves into a critical analysis of two memes and their variations within a specific category of internet memes; those that can be specifically tied back to the Alt - right movement. The Alt - right is a "loose connection of social media users and boards, public personalities and content platforms that often adopt libertarian or far right advocacy" (Hahner, Woods, 2019:3) that was most active in the period of US presidential elections in 2016. The movement is characterized by political incorrectness, humor and irony as well as far - right extremism, ethnonationalism, white supremacy ideas, a distaste for egalitarianism; all which are communicated through the memes they disseminate. Using the methodology of multimodal, critical analysis discourse the intent of this thesis is to analyse the ideological implications of Alt - right memes, with the goal of unveiling their role in generating a sense of collective identity and the way they construct ideas of common enemies and the Other through a "Us vs. Them" narrative.

• Keywords: internetski memovi; alt - right; desni ekstremizam; kritička analiza diskursa; kolektivni identitet; drugost
• Keywords (english): internet memes; alt - right; far - right extremism; critical discourse analysis; collective identities; the other
• Language: croatian
• URN:NBN: urn:nbn:hr:114:612508
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-10-09 12:32:16