Komunikacija predsjednika Volodomira Zelenskog na društvenim mrežama za vrijeme rata u Ukrajini

master's thesis

• Title (english): President Volodymyr Zelenskiy's Communication of on Social Networks during the War in Ukraine
• Author: Ana Karačić
• Mentor: Domagoj Bebić (mentor)
• Committee member: Domagoj Bebić (predsjednik povjerenstva)
• Committee member: Božo Skoko (član povjerenstva)
• Committee member: Stela Lechpammer (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2023-09-14, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

U kontekstu sukoba i rata u Ukrajini, društvene mreže postale su ključni kanal za predsjednika Zelenskog u njegovom komuniciranju i izvještavanju o ratu. Ovaj rad proučava različite aspekte njegove komunikacije na društvenim mrežama. Metodom analize sadržaja, provedeno je istraživanje analize 187 objava na društvenim mrežama Twitter i Instagram predsjednika Ukrajine. Ustanovljeno je da je predsjednik glavni akter svojih objava, da koristi emocije i da svoje profile koristi isključivo za izvještavanje o ratu. Njegova komunikacija na društvenim mrežama pokazuje moć tih platformi, a ovaj rad nudi pomoć u razumijevanju kako društvene mreže utječu na političke procese te kako se mogu iskoristiti za postizanje željenih političkih ciljeva.

Abstract (english)

In the context of the conflict and war in Ukraine, social media has become a crucial channel for President Zelensky to communicate and report on the war. This study examines various aspects of President Zelensky's communication on social media. Through content analysis, a research was conducted on the analysis of 187 posts on the social media platforms Twitter and Instagram by the President of Ukraine. It was found that the President is the main actor in his posts, utilizing emotions, and using his profiles exclusively for reporting on the war. His communication on social media demonstrates the power of these platforms. This paper offers insights into understanding how social media influences political processes and how they can be leveraged to achieve desired political goals.

• Keywords: društvene mreže; rat u Ukrajini; predsjednik Volodimir Zelensky; politička komunikacija; emocije
• Keywords (english): social media; war in Ukraine; president Volodimir Zelensky; political communication; emotions
• Language: croatian
• URN:NBN: urn:nbn:hr:114:740992
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-10-10 10:58:27