Celebrity diplomacija na Instagramu: slučaj glumca Orlanda Blooma i pjevačice Severine Vučković

master's thesis

• Title (english): Celebrity Diplomacy on Instagram: The Case of Actor Orlando Bloom and singer Severina Vučković
• Author: Marija Perković
• Mentor: Marijana Grbeša-Zenzerović (mentor)
• Committee member: Marijana Grbeša-Zenzerović (predsjednik povjerenstva)
• Committee member: Boris Beck (član povjerenstva)
• Committee member: Nensi Blažević (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2023-09-15, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

U ovom diplomskom radu analizirane su objave objavljene u periodu od 1.1.2020. godine do 31.12.2022. godine na Instagram profilima britanskog glumca Orlanda Blooma i hrvatske pjevačice Severine Vučković koje su usmjerene na promicanje društvenih i političkih pitanja. Cilj analize objava bio je utvrditi kako oni komuniciraju društvena i politička pitanja u svojim objavama te, uzimajući u obzir da je Orlando Bloom globalni, a Severina Vučković regionalni celebrity, usporediti postoje li razlike ili sličnosti u njihovim komunikacijskim strategijama kao i jesu li njihove objave uopće prilagođene društvenoj platformi Instagram.

Abstract (english)

In this master's thesis, posts published between January 1, 2020, and December 31, 2022, on the Instagram profiles of British actor Orlando Bloom and Croatian singer Severina Vučković, focused on promoting social and political issues, were analyzed. The objective of the post analysis was to determine how they communicate social and political issues in their posts. Considering that Orlando Bloom is a global celebrity and Severina Vučković is a regional celebrity, the aim was to compare whether there are differences or similarities in their communication strategies and whether their posts are adapted to the social platform Instagram.

• Keywords: javna diplomacija; celebrity diplomacija; društvene mreže; Instagram; celebrity
• Keywords (english): public diplomacy; celebrity diplomacy; social media; Instagram; celebrity
• Language: croatian
• URN:NBN: urn:nbn:hr:114:095010
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-10-11 12:43:48