Vizualna strateška komunikacija predsjednika Ukrajine Volodimira Zelenskog na društvenim mrežama od veljače 2022. do veljače 2023.

master's thesis

• Title (english): Visual Strategic Communication of the President of Ukraine Volodymyr Zelensky on Social Networks from February 2022 to February 2023
• Author: Sara Šokić
• Mentor: Marijana Grbeša-Zenzerović (mentor)
• Committee member: Marijana Grbeša-Zenzerović (predsjednik povjerenstva)
• Committee member: Marina Mučalo (član povjerenstva)
• Committee member: Nensi Blažević (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2023-09-15, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Ovim istraživanjem nastoje se pronaći obrasci koje ukrajinski predsjednik Volodimir Zelenski koristi u svojoj vizualnoj strateškoj komunikaciji na društvenim mrežama. Kao predmet istraživanja korišteni su videozapisi objavljeni na Facebook profilu Volodimira Zelenskog te se istraživanju pristupilo metodom kvantitativne, a potom i kvalitativne analize sadržaja. Istraživanjem se spoznalo kako zaista postoje određeni obrasci koje Zelenski slijedi prilikom objave video-sadržaja na društvenim mrežama, a koji su mu pomogli da se profilira u zaštitno lice Ukrajinskog otpora ruskoj agresiji.

Abstract (english)

This research aims to find patterns that Ukrainian President Volodymyr Zelensky uses in his visual strategic communication on social networks. Videos published on Volodimir Zelenski's Facebook profile were used as the subject of the research, and the research was approached using the method of quantitative and then qualitative content analysis. The research revealed that there are indeed certain patterns that Zelensky follows when publishing video content on social networks, which helped him profile himself as the face of Ukrainian resistance to Russian aggression.

• Keywords: Volodimir Zelenski; vizualna strateška komunikacija; rat i društvene mreže
• Keywords (english): Volodymyr Zelensky; visual strategic communication; war and social networks
• Language: croatian
• URN:NBN: urn:nbn:hr:114:958138
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2023-10-11 12:45:41