Djeca utjecajnici - analiza najpopularnijih profila maloljetnika na društvenim mrežama

master's thesis

• Title (english): Child Influencers - An Analysis of the Most Popular Minors' Social Media Profiles
• Author: Tina Lukež
• Mentor: Igor Kanižaj (mentor)
• Committee member: Igor Kanižaj (predsjednik povjerenstva)
• Committee member: Boris Beck (član povjerenstva)
• Committee member: Marijana Grbeša-Zenzerović (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2024-02-13, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

Ovo istraživanje usmjereno je na analizu najpopularnijih profila djece utjecajnika tj. influencera do 13 godina na društvenoj mreži Instagram, s naglaskom na sadržaju, zakonskoj regulativi te fenomenu sharentinga. Kao predmet istraživanja korištene su fotografije objavljene na tri najpopularnija Instagram profila djece influencera u dobi do 13 godina, a to su Everleigh Rose Soutas, Elle McBroom te Taytum i Oakley Fisher. Istraživanje, kojem se pristupilo metodom kvantitativne analize sadržaja, naglašava važnost roditelja u oblikovanju sadržaja, zaštiti privatnosti djece i transparentnom reklamiranju. Iako roditelji poštuju zakonske regulative, postavlja se pitanje prikazivanja djece u odjeći neprimjerenoj njihovoj dobi. Rad ukazuje na ozbiljna pitanja o identitetu, privatnosti i psihološkom doživljaju djece influencera, naglašavajući potrebu za uravnoteženim pristupom koji uzima u obzir dobrobit djece, komercijalne interese i etičke standarde.

Abstract (english)

This research is focused on analyzing the most popular profiles of child influencers up to the age of 13 on the social network Instagram, with an emphasis on content, legal regulations, and the phenomenon of sharenting. The research used photos published on the three most popular Instagram profiles of child influencers aged up to 13, namely Everleigh Rose Soutas, Elle McBroom, and Taytum and Oakley Fisher. The study, approached through the method of quantitative content analysis, highlights the importance of parents in shaping content, protecting children's privacy, and transparent advertising. Although parents adhere to legal regulations, questions arise about depicting children in clothing inappropriate for their age. The paper raises serious questions about the identity, privacy, and psychological experience of child influencers, emphasizing the need for a balanced approach that considers the well-being of children, commercial interests, and ethical standards.

• Keywords: utjecajnici; influenceri; djeca; promocija; društvene mreže; Instagram; kidfluenceri; sharenting
• Keywords (english): influencers; influencers; children; promotion; social networks; Instagram; kidfluencers; sharenting
• Language: croatian
• URN:NBN: urn:nbn:hr:114:406483
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-03-04 09:14:03