Obilježja prostora prilikom organizacije događanja u industriji zabave

professional thesis

• Title (english): Characteristics of the space for organizing events in the entertainment industry
• Author: Daria Žažar Sedlar
• Mentor: Hrvoje Jakopović (mentor)
• Committee member: Božo Skoko (predsjednik povjerenstva)
• Committee member: Daniela Angelina Jelinčić (član povjerenstva)
• Committee member: Hrvoje Jakopović (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2024-05-16, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science

Abstract

Menadžment događaja je posredništvo koje se očituje u unapređenju i poboljšanju turističke ponude u skladu sa zahtjevima potražnje, u informiranju turista o sadržajima ponude te u poticanju njihova zanimanja za te sadržaje. Ponuda dizajna prostora za održavanje događanja koji se nude turistima stalno se mijenjaju u skladu s ponudom određene turističke destinacije. Svaki turist ima niz različitih motiva koji ga dovode u određenu destinaciju ili pak turistički objekt. Kako bi se ti isti motivi, ali i potrebe turista ostvarili potrebno je svim svojim turistima ponuditi kvalitetno dizajnirane i osmišljene prostore za održavanje događanja. Osim toga važno je brendirati te iste prostore. Često će, sa stajališta potražnje i motiva dolaska gosta u određeni prostor, upravo dizajn prostora biti osnovnim motivom dolaska gosta u tu užu ili širu lokaciju. Na organiziranje određenog zabavnog događaja utječu njegovi elementi, okruženje (prostor i stil), energija (stvaranje atmosfere) te emocije. Uz pomoć anketnog istraživanja ispitat će se mišljenje građana o svrhovitosti prostora za organizaciju događanja i njihove preferencije vezane uz prostor kada je u pitanju industrija zabave. Anketa će se provesti na internetu i distribuirati putem društvenih mreža, a uzorak će činiti oni građani koji dobrovoljno ispune upitnik. Također, posebna se pozornost posvetila brendiranju dizajna prostora kao i brendiranju industrije zabave. Zabavna događanja se održavaju u mnogim turističkim mjestima Krapinsko-zagorske županije. Dizajn prostora trebao bi biti dio tih događanja, odnosno sastavni segment programa svakog događanja. U tom smislu, u ovom se radu predstavlja novi projekt dizajna prostora za održavanje događanja u industriji zabave imena PARTY AVION. Dizajn prostora kao dio turističke ponude i odnosa s javnošću važan je faktor ponude neke destinacije i važno je kreirati brend tih prostora. Trebao bi biti osmišljen i kreiran upravo na način da promiče turističku ponudu nekog kraja uz činjenicu da ostavlja dobar dojam svim posjetiteljima.

Abstract (english)

Event management is the mediation that manifests in the enhancement and improvement of the tourist offer in accordance with the demands of the market, informing tourists about the available offerings, and encouraging their interest in these contents. The design of spaces for events offered to tourists is constantly changing in line with the offerings of a particular tourist destination. Every tourist has a range of different motives that bring them to a specific destination or tourist facility. To fulfill these motives and the needs of tourists, it is necessary to offer all tourists well-designed and thoughtfully created spaces for events. Additionally, it is important to brand these spaces. Often, from the perspective of demand and the motives for a guest's visit to a particular space, the design of the space will be the primary reason for the guest's arrival at that specific location. The organization of a particular entertainment event is influenced by its elements, environment (space and style), energy (creating an atmosphere), and emotions. Through a survey, the opinions of citizens on the functionality of spaces for organizing events and their preferences regarding the space in the entertainment industry will be examined. The survey will be conducted online and distributed via social media, with the sample consisting of citizens who voluntarily complete the questionnaire. Special attention has also been given to the branding of space design and the branding of the entertainment industry. Entertainment events are held in many tourist spots in the Krapina-Zagorje County. The design of the space should be a part of these events, i.e., an integral segment of each event's program. In this context, this paper presents a new project for the design of spaces for events in the entertainment industry named PARTY AVION. Space design, as part of the tourist offer and public relations, is an important factor in the offer of a destination and it is crucial to create a brand for these spaces. It should be designed and created in a way that promotes the tourist offer of a region while leaving a positive impression on all visitors.

• Keywords: prostor; dizajn; atmosfera; brendiranje prostora; prostorni storytelling; menadžment događaja; industrija zabave; PARTY AVION
• Keywords (english): space; design; atmosphere; space branding; spatial storytelling; event management; entertainment industry; PARTY AVION
• Language: croatian
• URN:NBN: urn:nbn:hr:114:767223
• Study programme: Title: Public Relations; Study programme type: university; Study level: postgraduate specialist; Academic / professional title: sveučilišni/a specijalist/ specijalistica iz odnosa s javnošću (sveučilišni/a specijalist/ specijalistica iz odnosa s javnošću)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-07-04 08:34:27