Studija slučaja kriznog komuniciranja organizacije OceanGate

master's thesis

• Title (english): A case study of crisis communication of the organization OceanGate
• Author: Antonio Šango
• Mentor: Hrvoje Jakopović (mentor)
• Committee member: Hrvoje Jakopović (predsjednik povjerenstva)
• Committee member: Milica Vučković (član povjerenstva)
• Committee member: Nensi Blažević (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2024-07-03, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Diplomski rad „Studija slučaja kriznog komuniciranja organizacije OceanGate“ napisan je s ciljem istraživanja krizne komunikacije OceanGate nakon što je ekspedicija koja je otišla posjetiti olupinu Titanika doživjela nesreću. S obzirom na to da je riječ o organizaciji koja spada u kategoriju neprofitne organizacije koja se bavi inovacijama i istraživanjem podmorja važno je imati unaprijed razrađenu strategiju kriznog komuniciranja. U prvom djelu rada obuhvaćeno je s teorijskog gledišta fenomen broda i istoimenog filma „Titanic“, razvoj turizma u globalizaciji, organizacija OceanGate kao brand i kao neprofitna organizacija. U metodološkom djelu rada korištene su metode studije slučaja i analize sadržaja u kojem se otkriva kako su najčitaniji hrvatski portali izvještavali o nesreći OceanGatea i za kojim je strategijama komuniciranja posegnula organizacija OceanGate. Svrha ovog rada je prikazati kako je za svaku organizaciju važno imati spremnu strategiju kriznog komuniciranja i njegovati transparentan odnos s medijima i javnosti.

Abstract (english)

The thesis "Case Study of Crisis Communication of the OceanGate Organization" is written with the aim of exploring the crisis communication of OceanGate following the accident of the expedition that went to visit the Titanic wreck. Given that OceanGate falls into the category of a non-profit organization dealing with innovation and underwater exploration, it is important to have a well-developed crisis communication strategy in advance. The first part of the paper covers, from a theoretical perspective, the phenomenon of the ship and the movie "Titanic", the development of tourism in globalization, OceanGate as a brand, and as a non-profit organization. In the methodological part of the work, case study methods and content analysis are used to reveal how the most read Croatian portals reported on the OceanGate accident and which communication strategies the OceanGate organization resorted to. The purpose of this work is to demonstrate how it is important for every organization to have a prepared crisis communication strategy and to nurture a transparent relationship with the media and the public.

• Keywords: Krizno komuniciranje; implozija; OceanGate; Titanik; inovacije; situacijska teorija javnosti
• Keywords (english): Crisis communication; implosion; OceanGate; Titanic; innovation; situational theory of the public
• Language: croatian
• URN:NBN: urn:nbn:hr:114:975269
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-07-26 10:34:41