Rodni stereotipi u medijskoj reprezentaciji političarki - prikaz Sandre Benčić na portalima index.hr i vecernji.hr

master's thesis

• Title (english): Gender stereotypes in the media representation of female politicians - the portrayal of Sandra Benčić on the news websites index.hr and vecernji.hr
• Author: Petra Sokolić
• Mentor: Dunja Majstorović Jedovnicki (mentor)
• Committee member: Dunja Majstorović Jedovnicki (predsjednik povjerenstva)
• Committee member: Boris Beck (član povjerenstva)
• Committee member: Nikolina Borčić (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2024-09-12, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences

Abstract

Rodna ravnopravnost i pravila raspodjela moći muškaraca i žena u 21. stoljeću još uvijek je jedna od glavnih društvenih tema. To nije slučaj samo u privatnom, već i u životu javnih osoba, a nejednaka raspodjela moći možda je najočitija na političkoj sceni, kada se sukobljavaju dvije strane između kojih jedina razlika koju predstavlja je spol i/ili rod. Tome ne pripomažu ni mediji svojom stereotipnom reprezentacijom političarki. Sandra Benčić trenutno je jedna od najistaknutijih hrvatskih političarki, a posebno zbog hrabrog istupa s kandidaturom za premijerku na parlamentarnim izborima 2024. i to s najavom kampanje čak sedam mjeseci prije samih izbora. Cilj ovog rada je istražiti kako su portali Index.hr i Večernji.hr Sandru Benčić predstavljali unutar šest mjeseci nakon objave predizborne kampanje, s naglaskom na reprezentaciju rodnih stereotipa. Rezultati pokazuju kako je političarka Benčić prikazana stereotipno na oba portala, ali s minimalnom razlikom u postocima. Iako su tijekom predizborne kampanje 2023. i 2024., oba su portala izvještavala na sličan način, postojala je razlika u odabiru naslovnih fotografija, kao i način pisanja tekstova, a to se posebno odnosi na komentare pisane na portalu Večernji.hr.

Abstract (english)

Gender equality and the just distribution of power between men and women remains one of the main social topics in 21st century. This is not the case only in the private, but also in the life of public persons, and the imbalance of power is perhaps the most obvious on the political scene, when two sides clash between which the only difference is sex and/or gender. Media do not help with stereotypical representation of women politicians. Sandra Benčić is currently one of the most prominent Croatian politicians, especially because of her brave candidacy for prime minister in the 2024 parliamentary elections, with the announcement of the campaign seven months before the elections themselves. The aim of this paper is to investigate how the portals Index.hr and Večernji.hr presented Sandra Benčić within six months after the announcement of the pre-election campaign, with an emphasis on the representation of gender stereotypes. The results show that the politician Benčić is portrayed stereotypically on both portals, but with a minimal difference in percentages. As for the rest of her presentation during the election campaign in 2023 and 2024, both portals reported in a similar way, but with a difference in the choice of cover photos, as well as the way of writing texts, and this especially applies to the comments written on the Večernji.hr portal.

• Keywords: Sandra Benčić; analiza sadržaja; rodni stereotipi; političarke; rodne uloge
• Keywords (english): Sandra Benčić; content analysis; gender stereotypes; female politicians; gender roles
• Language: croatian
• URN:NBN: urn:nbn:hr:114:752564
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-10-08 08:19:19