Personalizacija političke komunikacije na društvenim mrežama: parlamentarni izbori 2024. u Hrvatskoj

master's thesis

• Title (english): Personalization of political communication on social media: The 2024 Parliamentary elections in Croatia
• Author: Petar Pandžić
• Mentor: Milica Vučković (mentor)
• Committee member: Milica Vučković (predsjednik povjerenstva)
• Committee member: Božo Skoko (član povjerenstva)
• Committee member: Nensi Blažević (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2024-09-16, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences

Abstract

Diplomski rad bavi se temom personalizacije hrvatskih političara na društvenoj mreži Facebook, na primjeru parlamentarnih izbora 2024. u Hrvatskoj. U pregledu literature objašnjeni su glavni pojmovi i fenomeni te radi lakšeg shvaćanja navedeni primjeri. Navodi se kontekst paralamentarnih izbora i kratki pregled stranaka koje su predmet istraživanja. Metodološki dio navodi istraživačka pitanja, opisuje metodu i način istraživanja, navodi uzorak korišten za analizu i opisuje matricu. Rezultati ukazuju na stupanj korištenja tehnika personalizacije na navedenim parlamentarnim izborima, saznaje se da istražene stranke (HDZ, SDP, Možemo!, MOST i DP) u svojim političkim kampanjama koriste tehnike personalizacije u različitim mjerama. Ovaj rad doprinosi razumijevanju političkih kampanja u Hrvatskoj i daje temelj za buduća istraživanja o ovoj i sličnim temama.

Abstract (english)

The thesis deals with the topic of the personalization of Croatian politicians on the social network Facebook, using the example of the 2024 parliamentary elections in Croatia. The literature review explains the main terms and phenomena, with examples provided for easier understanding. It also provides the context of the parliamentary elections and a brief overview of the parties that are the subject of the research. The methodological section outlines the research questions, describes the method and research process, lists the sample used for analysis, and explains the matrix. The results indicate the extent of the use of personalization techniques in the mentioned parliamentary elections, revealing that the researched parties (HDZ, SDP, Možemo!, MOST, and DP) use personalization techniques in their political campaigns to varying degrees. This thesis contributes to the understanding of political campaigns in Croatia and lays the foundation for future research on this and similar topics.

• Keywords: personalizacija; privatizacija; parlamentarni izbori; analiza sadržaja; Facebook
• Keywords (english): personalization; privatization; parliamentary elections; content analysis; Facebook
• Language: croatian
• URN:NBN: urn:nbn:hr:114:181372
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-10-09 13:31:33