Politička participacija mladih kroz digitalni aktivizam - studija slučaja "Petkom za budućnost"

master's thesis

• Title (english): Political participation of the youth through digital activism - a case study of the "Fridays for Future" movement
• Author: Tea Tokić
• Mentor: Marijana Grbeša-Zenzerović (mentor)
• Committee member: Marijana Grbeša-Zenzerović (predsjednik povjerenstva)
• Committee member: Božo Skoko (član povjerenstva)
• Committee member: Hrvoje Jakopović (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2024-09-19, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences

Abstract

Cilj diplomskoga rada bio je utvrditi obilježja sadržaja u objavama Instagram profila „Fridays For Future“ pokreta koji utječu na mobilizaciju mladih te tako jednim dijelom potiču njihovu političku participaciju. Analizirani su profili službene stranice pokreta FFF pod nazivom FridaysForFuture i hrvatski Instagram profil fff_croatia. Analiza sadržaja osvrnula se na fokus objava, najzastupljenije teme koje se nalaze na profilima i njegovim akterima te analizu angažmana publike. Kvantitativnom analizom sadržaja dvaju Instagram profila pokreta FFF utvrđeno je kako najviše objava prikazuje utjecaj klimatskih promjena na prirodu. Najveći angažman publike privukle su objave koje prikazuju uznemirujući sadržaj i društvene nejednakosti, a najmanju zastupljenost na profilu imaju objave koje zadiru u političke sfere. Kada se usporedno promatra službeni profil i hrvatski profil pokreta FFF, podaci pokazuju kako se najveća podudarnost pronalazi u objavama koje pozivaju mlade na akciju, a odstupanja u zastupljenosti sadržaja pronalaze se kod objava koje prikazuju međunarodni utjecaj pokreta. Takav se sadržaj u znatno većoj mjeri objavljuje na službenom profilu FFF pokreta nego na hrvatskom profilu fff_croatia.

Abstract (english)

The aim of the thesis was to determine the characteristics of content in posts on Instagram profiles of the Fridays for Future movement that influence the mobilization of young people, thereby partially encouraging their political participation. The profiles analyzed were the official page of the FFF movement named FridaysForFuture and the Croatian Instagram profile fff_croatia. The content analysis focused on the themes of the posts, the most prevalent topics found on the profiles and their actors, and the analysis of audience engagement. A quantitative content analysis of the two Instagram profiles of the FFF movement revealed that most posts show the impact of climate change on nature. Posts that depict disturbing content and social inequalities attracted the highest audience engagement, while posts that delve into political spheres had the lowest representation on the profile. When comparing the official profile with the Croatian profile of the FFF movement, data shows that the greatest similarity is found in posts that call young people to action, while differences in content representation are found in posts that depict the international impact of the movement. Such content is published to a significantly greater extent on the official FFF profile than on the Croatian profile fff_croatia.

• Keywords: Fridays For Future; klimatski aktivizam; digitalni aktivizam; politička participacija mladih; Petkom za budućnost
• Language: croatian
• URN:NBN: urn:nbn:hr:114:893290
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2024-10-11 11:22:42