Komunikacija Donalda Trumpa kroz prizmu objektivizma

master's thesis

• Title (english): Communication of Donald Trump through the prism of objectivism
• Author: Martin Bubanović
• Mentor: Marijana Grbeša-Zenzerović (mentor)
• Committee member: Marijana Grbeša-Zenzerović (predsjednik povjerenstva)
• Committee member: Hrvoje Jakopović (član povjerenstva)
• Committee member: Boris Beck (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2025-02-21, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Ovaj je diplomski rad nastojao odgovoriti na dva pitanja. Je li u političkoj komunikaciji Donalda Trumpa moguće pronaći naznake objektivističkih ideja i ukoliko je to slučaj, u koje od četiri izdvojene razine su one prisutne? Kritičkom analizom diskursa, odabranom zbog sposobnosti da u naglašeno polariziranoj objektivističkoj misli istakne odnose moći kako se odražavaju u komunikaciji, obrađena su tri teksta Trumpovih govora neposredno prije, tijekom i neposredno nakon njegovog prvog mandata na mjestu predsjednika Sjedinjenih Američkih Država. Njome je utvrđeno da ideje koje iskazuje pokazuju bitnu sličnost u kategorijama ontologije i epistemologije, etike i estetike. S druge strane, s objektivističkom mišlju nije usklađen kada je riječ o ekonomiji. Zaključuje se da, premda Trumpova misao kako je izražena u njegovoj političkoj komunikaciji nije u potpunosti identična onoj Ayn Rand, može predstavljati partikularnu alternativnu izvedbu nekih od ideja koje iznosi začetnica objektivizma te objektivistička prizma može poslužiti kao korisno sredstvo za tumačenje i daljnje istraživanje političke komunikacije Donalda Trumpa.

Abstract (english)

This thesis intended to answer two questions. Are traces of objectivist ideas identifiable in the political communication of Donald Trump and if so, in which of four distinct levels of analysis they appear to be present. Using critical discourse analysis, chosen for the advantage of stressing power relations as they manifest in highly polarized objectivist thought, three texts of Trumps public speeches given immediately before, during and immediately after his first term as the President of the United States of America were analyzed. It was wound that his expressed ideas highly correspond with the objectivist ones in categories of ontology and epistemology, ethics and aesthetics. However, low correspondence was found in the category of economics. It is concluded that, even though Trumps thought as it finds its expression in his political communication is not absolutely identical to the one of Ayn Rand, it can represent a particular alternative practical view upon it and at the least the prism of objectivism can serve as a useful device by which to interpret and further investigate political communication of Donald Trump.

• Keywords: Donald Trump; politička komunikacija; objektivizam; kritička analiza diskursa
• Keywords (english): Donald Trump; political communication; objectivism; critical discourse analysis
• Language: croatian
• URN:NBN: urn:nbn:hr:114:716142
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2025-04-23 07:18:11