Medijska strategija i Kingdonova teorija dnevnog reda: prozori mogućnosti u medijskoj politici u Hrvatskoj

master's thesis

• Title (english): The media strategy and Kingdon's theory of agenda setting: windows of opportunity in media policy in Croatia
• Author: Monika Valečić
• Mentor: Krešimir Petković (mentor)
• Committee member: Krešimir Petković (predsjednik povjerenstva)
• Committee member: Viktorija Car (član povjerenstva)
• Committee member: Zrinjka Peruško (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; (Department of Journalism and Media Production); Zagreb
• Defense date and country: 2017-09-18, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

U radu je promatran prvi strukturirani proces deliberacije ciljeva nacionalne medijske politike, proveden u mandatu 12. Vlade. Proces je započet tijekom 2012. i kroz javne tribine i sastanke tematskih radnih skupina mobilizirao je značajan udio dionika medijskog sustava i stručnjaka za medijske politike. Sam proces deliberacije nije rezultirao usvajanjem medijske strategije. Krajnji rezultat tih napora – dokument Nacrt prijedloga medijske politike Republike Hrvatske do 2020. godine – završen je u rujnu 2015., ali nikad nije bio službeno objavljen.
Cilj je rada razumjeti tijek i ishode naznačenog procesa stvaranja medijske strategije. Koristeći Kingdonovu teoriju dnevnog reda, utvrđeno je da su provedena strukturirana rasprava i 39 mjera artikuliranih u Nacrtu prijedloga medijske politike značajan doprinos raspravi o medijskoj politici. Učinjeno tijekom mandata 12. Vlade promatrano je kao nužni preduvjet za otvaranje prozora mogućnosti – problemi u medijima su prepoznati, prijedlog strategije za njihovo rješavanje je dostupan.

Abstract (english)

The first structured process of deliberation of the goals of national media policy, conducted in the mandate of the 12th Government, was examined. The process started in 2012; through public forums and meetings of the thematic working groups, a significant share of media system stakeholders and media policy experts was mobilized. The process of deliberation did not result in adoption of the media strategy. The end result of these efforts – Draft of Proposals for the Croatian Media Policy until 2020 - was completed in September 2015 and has never been officially announced.
The aim of this thesis is to understand the course and outcomes of the process of media strategy creation. By using Kingdon's theory of agenda setting, it was found that the structured discussions and 39 measures articulated in the Draft have made a significant contribution to the debate on media policy. Actions made during the mandate of the 12th Government are seen as a necessary precondition for opening a "window of opportunity" - problems in the media are recognized, a strategy proposal for their resolution is available.

• Keywords: medijska strategija; nacionalna medijska politika
• Keywords (english): media strategy; national media policy
• Language: croatian
• URN:NBN: urn:nbn:hr:114:522417
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2017-10-19 10:02:20