Privatizacija politike Josea Mujice: analiza sadržaja američkih i britanskih news portala od 2010. do 2015.

master's thesis

• Title (english): Privatisation of politics of Jose Mujica: content analysis of American and British news portals from 2010 to 2015
• Author: Vedran Ovčar
• Mentor: Lidija Kos-Stanišić (mentor)
• Committee member: Lidija Kos-Stanišić (predsjednik povjerenstva)
• Committee member: Marta Zorko (član povjerenstva)
• Committee member: Gordana Vilović (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; (Department of Journalism and Media Production); Zagreb
• Defense date and country: 2017-09-22, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Privatizacija politike postala je sve važniji dio političke komunikacije. Političari koriste privatni život kako bi se približili biračima te ih uvjerili kako su i oni sami poput njih, obični ljudi koji se u svoje slobodno vrijeme također bave hobijima, druže s obitelji i prijateljima. S druge strane, mediji čeznu za takvim soft sadržajem koji privlači publiku, te i sami nastoje doći do informacija iz privatnih života javnih osoba. Takav je i slučaj urugvajskog predsjednika Josea Mujice koji je zbog svojeg neobičnog privatnog života često bio tema američkih i britanskih portala. Svojim neobičnim načinom života, prvenstveno skromnošću dobio je titulu najsiromašnijeg predsjednika na svijetu. Cilj ovoga rada jest utvrditi koliko su američki i britanski mediji pisali o privatnom, a koliko o profesionalnom životu Mujice. Metodom analize sadržaja utvrđeno je kako je privatizacija politike znatno više zastupljena kod britanskih news portala, koji su više izvještavali o privatnom životu Mujice i o osobnim karakteristikama. Razlog se vidi u tome što su britanski mediji podložniji soft sadržaju s obzirom na veći stupanja tabloidizacije, nasuprot američkim portalima koji su Mujicu više vidjeli kroz njegovo profesionalno djelovanje, te tako više pisali o njegovim karakteristikama vođe.

Abstract (english)

Privatization of politics has become an increasingly important part of political communication. Politicians use their private lifes to get closer to their voters and to convince them that they are just like them, ordinary people who also have hobbies and socialize with their families and friends. On the other hand, media crave for such soft content that attracts the public, and itself try to get information from the private life of the public officials. This is also the case of Uruguayan President Jose Mujica, who was often the subject of US and British portals because of his unusual private life. Because of his humbleness he's gained the title of the world's poorest and the humblest president in the world. The aim of this paper is to determine how much the American and British media wrote about private and how much about the professional life of Mujica. Method of content analysis found that privatization of the politics was significantly more represented in the British news portals, which reported more about Mujica's private life and personal characteristics. The reason is that the British media are more susceptible to soft content in view of the greater degree of tabloidization, as opposed to the American portals that saw Mujica more through his professional activity, and thus wrote more about his characteristics of leader.

• Keywords: Jose Mujica; privatizacija politike; personalizacija; analiza sadržaja
• Keywords (english): Jose Mujica; privatization of politics; personalization; content analysis
• Language: croatian
• URN:NBN: urn:nbn:hr:114:479740
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2017-10-19 10:40:40