Strategije suvremenog diplomatskog komuniciranja: implementacija javne diplomacije 2.0. u hrvatskoj diplomaciji

master's thesis

• Title (english): Strategies of Contemporary Diplomatic Communication: The Implementation of Public Diplomacy 2.0. in Croatan Diplomacy
• Author: Antonio Karlović
• Mentor: Đana Luša (mentor)
• Granter: University of Zagreb; The Faculty of Political Science; (Department of International Relations and Security Studies); Zagreb
• Defense date and country: 2017-06-26, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Political Science; International Relations and National Security

Abstract

U ovom radu će se ukratko prikazati povijest i razvoj koncepta javne diplomacije 2.0 te predstaviti kako se isti realizirao u diplomaciji Sjedinjenih Američkih Država u obliku Digital Outreach Team-a koji predstavlja prvi sofisticirani pokušaj utjecanja na javno mnijenje populacija drugih država preko novih medija. U središnjem dijelu rada se analizira trenutno stanje implementacije javne diplomacije 2.0 u hrvatskim diplomatskim službama te donosi nekoliko prijedloga unaprjeđenja iste. Polazi se od teze da provođenje javne diplomacije 2.0 predstavlja neophodnu diplomatsku praksu za sve države u 21. stoljeću. Poseban naglasak je stavljen na studiju slučaja Ministarstva vanjskih i europskih poslova Republike Hrvatske koje nema niti napisanu strategiju provođenja javne diplomacije na društvenim mrežama, što uvelike otežava praćenje suvremenih diplomatskih trendova. Većina hrvatskih diplomata u svome djelovanju ne koristi društvene mreže, a ona manjina koja je napravila iskorak komuniciranja sa stranim javnostima na novim medijima to je učinila na svoju ruku i bez podrške i naputaka iz ministarstva. Donošenjem i implementacijom strategije Javne diplomacije 2.0 u hrvatskim diplomatskim službama moguće je snažnije utjecati na i sudjelovati u kreiranju javnog mnijenja o Republici Hrvatskoj u stranim javnostima, što danas predstavlja najkvalitetniji pokušaj rješavanja najvažnijih vanjskopolitičkih pitanja Republike Hrvatske.

Abstract (english)

This paper will briefly present the history and development of the concept of Public Diplomacy 2.0 and introduce how the United States attempt to implement it in the form of the Digital Outreach Team, which is the first sophisticated attempt to influence the public opinion of other states using new media. The central part of the paper analyzes the current state of implementation of the Public Diplomacy 2.0 in the Croatian diplomatic services and makes several suggestions for improving the process. The paper will prove that the pursuit of Public diplomacy 2.0 is an indispensable diplomatic practice for all states in the 21st century. Special emphasis has been placed on case study of the Ministry of Foreign Affairs and European Affairs of the Republic of Croatia, which does not have a written strategy for implementing public diplomacy on social networks, which makes keeping track with contemporary diplomatic trends difficult. Most Croatian diplomats do not use social networks in their work, and the minority that has made the move to communicate with foreign public on new media has done it on their own and without support and instructions from the ministry. By adopting and implementing the Public Diplomacy 2.0 strategy in Croatian diplomatic services, it would be possible to influence and participate more in creating public opinion about the Republic of Croatia in foreign publics, which today represents the best effort to address the most important foreign affairs issues of the Republic of Croatia.

• Keywords: javna diplomacija 2.0; Međunarodni odnosi; Web 2.0; Javna diplomacija; Društveni mediji
• Keywords (english): Public Diplomacy 2.0; International Relations; Web 2.0; Public Diplomacy; Social Media
• Language: croatian
• URN:NBN: urn:nbn:hr:114:964545
• Study programme: Title: Political Science; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra politologije (magistar/magistra politologije)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2017-10-24 12:15:26