Lokalni izbori u Zagrebu 2017.: etičnost izvještavanja i oglašavanja u Večernjem listu i Jutarnjem listu

master's thesis

• Title (english): The 2017 Local Election in Zagreb: The Ethics of Reporting and Advertising in Večernji list and Jutarnji list
• Author: Mirna Ažić
• Mentor: Gordana Vilović (mentor)
• Committee member: Gordana Vilović (predsjednik povjerenstva)
• Committee member: Dražen Lalić (član povjerenstva)
• Committee member: Zlatan Krajina (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; (Department of Journalism and Media Production); Zagreb
• Defense date and country: 2017-09-19, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Jedan od ključnih novinarskih poslova u demokratskim društvima je onaj praćenja i izvještavanja za vrijeme trajanja izbornih kampanja. U to su vrijeme mediji, odnosno novinari, učitelji nacije i spona između kandidata na izborima i birača o čijem glasu ovise. Mediji pomažu građanima u informiranju o izbornim programima, ali i o samim kandidatima i nastoje biračima olakšati odabir kandidata za kojeg će glasati. I dok su elektronički mediji, odnosno njihovo izborno izvještavanje, stavljeni pod regulativni okvir, kod tiskanih medija to nije slučaj, ali se i dalje smatra kako će se barem držati etičkih načela novinarske profesije u izbornom izvještavanju.
Zato ovaj rad predstavlja analizu izvještavanja dvije, kada je riječ o političkom informiranju, najvažnije dnevne novine u Hrvatskoj, Jutarnjeg lista i Večernjeg lista za vrijeme trajanja predizborne kampanje za lokalne izbore u Gradu Zagrebu 2017. godine. Ovaj je rad nastojao provjeriti hipotezu kako je liberalniji Jutarnji list naklonjeniji kandidatima lijeve političke orijentacije, te da je konzervativniji Večernji list naklonjeniji kandidatima desne političke orijentacije, te je nastojao utvrditi koliko se ove dvije novine drže etičkih načela prilikom izvještavanja. Predmetom istraživanja su bile naslovnice, tekstovi i oglasi u kojima se spominju kandidati za gradonačelnika, a istraživana je zastupljenost i vrijednosna orijentacija prema kandidatima. U oba su lista analizirane sve stranice od naslovnice do zadnje stranice kako bi dobiveni rezultati bili vjerodostojni i kako bi se istražila glavna hipoteza.
Dobiveni su rezultati djelomično potvrdili hipotezu jer je Jutarnji list uistinu dao blagu naklonost kandidatima lijeve opcije. Iako su obje novine o kandidatima većinom izvještavale neutralno, u obje je pronađeno kršenje etičkih načela, odnosno pronađeni su etički prijeporni tekstovi i fotografije.

Abstract (english)

One of the key journalistic jobs in democratic societies is following and reporting during the election campaigns. In that time media, i.e journalists, are teachers of the nation and the tie between candidates in the election and the voters on whose voices they depend on. Media help citizens on informing about election programs, but also about candidates themselves in order to ease their choice on who to vote for. And while the electronic media, i.e their election reporting, are placed under a regulatory framework, that is not the case with the print media, but it is still believed that at least the ethical principles of journalistic profession will be kept in reporting on the elections.
There for this paper presents the analysis of reporting of two, in terms of political informing, most important daily newspapers in Croatia, Jutarnji list and Večernji list during the pre-election campaign for the local elections in the City of Zagreb in 2017. This paper attempted to examine the hypothesis that the more liberal Jutarnji list favored candidates of the left political orientation, and that the more conservative Večernji list favored the candidates of the right political orientation, and it is attempted to establish how much did these two newspapers held on to the ethical principles during the reporting. The subjects of the research were cover pages, texts and the ads mentioning candidates for the Mayor position, and the research was concentrated on the representation and the value orientation towards the candidates. In both newspapers all pages, from the cover page to the last page, were analyzed so that the obtained results could be reliable and that the main hypothesis could be explored.
The obtained results partially confirmed the hypothesis because Jutarnji list really gave a slight favor to the left-wing candidates. Although both newspapers reported neutrally on the majority of the candidates, they were both found to be violating ethical principles, and in the both newspapers ethically controversial texts and photographs were found.

• Keywords: lokalni izbori; izborno izvještavanje; novinarska etika; tiskani mediji
• Keywords (english): local elections; election reporting; journalistic ethics; printed media
• Language: croatian
• URN:NBN: urn:nbn:hr:114:745067
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2017-10-25 09:47:29