Stopljenice: tvorbena moda u medijskim i reklamnim jezičnim praksama

master's thesis

• Title (english): Lexical Blends: Word Formation Model in Media and Advertising Linguistic Practices
• Author: Tea Hukić
• Mentor: Ivo Žanić (mentor)
• Committee member: Ivo Žanić (predsjednik povjerenstva)
• Committee member: Antonija Čuvalo (član povjerenstva)
• Committee member: Gordana Vilović (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; (Department of Journalism and Media Production); Zagreb
• Defense date and country: 2017-09-28, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Stopljenice kao vrsta neologizma nastaju spajanjem dviju ili čak tri punoznačnih riječi. Prisutne su u različitim diskurzima, od žargona do književnosti, a u posljednjih deset godina osobito u medijskim i reklamnim praksama. Šest je osnovnih područja po kojima se stopljenice mogu podijeliti: idiomi mladih (omladinski slengovi); nazivi zabavnih ustanova, događaja i emisija, popularni glazbeni žanrovi i općenito masovna kultura; izvedenice iz osobnih i mjesnih imena; nazivi RTV-emisija i novinskih rubrika; reklame, te politički i znanstveni diskurs. U većini tvorbenih modela uvijek je riječ o spajanju, miješanju ili stapanju i zato se objedinjuje naziv u stopljenice ili kontaminate, odnosno slivenice ili blends (eng.).
Objašnjeni su pojmovi neologizma, hapaksa i kalambura (novih riječi ili već postojećih riječi u novim kombinacijama), kao i osnovni načini stvaranja istih pojmova. Ti pojmovi preduvjet su za razumijevanje stopljenica i načina njihove tvorbe. Pored analize sadržaja, provedeno je i istraživanje o stopljenicama kao novom tvorbenom modelu. Većina ljudi stopljenice primjećuje često u medijima i reklamama, te se slažu da one privlače pažnju publike. Neke stopljenice ljudi razumiju zato što poznaju njihov kontekst, a u drugim slučajevima vlastitom kognitivnom rekonstrukcijom kreiraju značenje određenih stopljenica.

Abstract (english)

Blends as kinds of neologisms are formed by blending two or three content words. They are present in various discourses, from slang to literature, and in the last ten years especially in media and advertisment usage. There are six basic fields by which the blends can be divided: idioms of the youth (youth slang); names of entertainment establishments, events and shows, popular music genres and generally mass culture; derivatives from personal and local names; the names of radio-television shows and newspaper columns; advertisements, and political and scientific discourses. Most of the constitutive models are about combining, blending or merging and that is why the name is consolidated into blends.
The terms neologisms and hapax legomenon are described, as is the making of these terms. These terms are the preconditions for the understanding of blends and the way they are made.
Besides from beaking down the content, a research about blends as a new contitutive model was conducted. Most people often note blends in the media and advertisements, and they agree that they get the attention from the audience. People understand some blends because they know their contex, and in other cases they use their own cognitive reconstruction in creating the meaning of certain blends.

• Keywords: stopljenice; slivenice; neologija; neologizmi; tvorbeni modeli; medijski i reklamni diskurs
• Keywords (english): blends; neologism; constitutive models; media and advertising discourse
• Language: croatian
• URN:NBN: urn:nbn:hr:114:784596
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Access restricted to students and staff of home institution
• Created on: 2017-10-26 13:11:00