Društvene mreže kao izvor informacija u predizbornoj kampanji za parlamentarne izbore 2016. Godine: studija slučaja Dnevnik NoveTV

master's thesis

• Title (english): Social Networks as a Source of Information in the 2016 Parliamentary Election Campaign: A Case Study of Dnevnik Nova TV
• Author: Katarina Jusić
• Mentor: Antonija Čuvalo (mentor)
• Committee member: Antonija Čuvalo (predsjednik povjerenstva)
• Committee member: Helena Popović (član povjerenstva)
• Committee member: Gordana Vilović (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2017-09-18, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Cilj rada je istražiti korištenje društvenih mreža, u kontekstu politike u programu Nove TV. Istraživanje je obuhvatilo emisije Dnevnika Nove TV, odnosno priloge izbornog bloka, i to u periodu predizborne kampanje za parlamentarne izbore 2016. godine (16. kolovoz- 9.rujan). Korištenjem kvantitativne metode analize sadržaja prikazani su brojčani podaci o učestalosti korištenja društvenih mreža kao izvora vijesti u informativnom programu. Dobiveni podaci nadopunjeni su polustrukturiranim intervjuima s novinarkama informativnog programa Nove TV koje se svakodnevno susreću s političarima, informacijama ali i društvenim mrežama. Istraživanje je pokazalo kako je Nova TV u svoj informativni program uvrstila korištenje društvenih mreža. U 143 analizirane vijesti društvene su se mreže koristile u njih 14 ili oko 10%. Najviše se koristila društvena mreža Facebook, korištena u osam od četrnaest vijesti, a format u kojem su se najviše koristile društvene mreže kao izvor vijesti bio je prilog, korišten u sedam od četrnaest analiziranih vijesti. S obzirom na relativno mali postotak korištenja objava s društvenih medija možemo zaključiti da se još uvijek velik dio predizborne kampanje i za televizijske kuće odvija na tradicionalan način.

Abstract (english)

The goal of this research is to examine the use of social networks in the context of politics in Nova TV program, in particular the use of social networks as a source of information. The survey was conducted on the news show Dnevnik Nove TV, more precisely; the election block, during the pre-election campaign for the 2016 parliamentary elections (August 16- September 9). Using the quantitate content analysis methodology, numerical data are shown on the frequency of use social networks as a news source in informative program. The obtained information is complemented by the semi-structured interviews of the Nova TV news journalists which encounter politicians, information and social networks on daily basis. Research has shown that Nova TV has included social networks in its information program. In the 143 news articles that were analyzed, social media was used in 14 cases, which represents 10%. Facebook was most used as a source of all the social networks, in 8 out of 14 news and the most popular format that social networks was used in, is feature that was used in 7 out of 14 analyzed news. Due to the relatively low percentage of use of social network in reporting news about the elections it is fair to say that the majority of communication made during the election campaign is still done the traditional way.

• Keywords: politika; politička kampanja; parlamentarni izbori; društvene mreže; Nova TV
• Keywords (english): politics; political campaign; parliamentery elections; social networks; Nova TV
• Language: croatian
• URN:NBN: urn:nbn:hr:114:117203
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Closed access
• Created on: 2017-10-27 15:32:58