Prikaz tijela i sportsko oglašavanje u Večernjem i Jutarnjem listu

master's thesis

• Title (english): Body Image and Sports Advertising in Večernji list and Jutarnji list
• Author: Vedrana Mišković
• Mentor: Antonija Čuvalo (mentor)
• Committee member: Antonija Čuvalo (predsjednik povjerenstva)
• Committee member: Marijana Grbeša-Zenzerović (član povjerenstva)
• Committee member: Marina Mučalo (član povjerenstva)
• Granter: University of Zagreb; The Faculty of Political Science; Zagreb
• Defense date and country: 2018-02-12, Croatia
• Scientific / art field, discipline and subdiscipline: SOCIAL SCIENCES; Information and Communication Sciences; Journalism

Abstract

Ovaj rad otkriva relaciju slike tijela i sportskih oglasa u tiskovini. Ispitanici su muški studenti, budući da postoji većina istraživanja o ženskoj slici tijela. Glavno istraživačko pitanje bilo je: je li sportski heroj iz sportskih oglasa uzrokovao nezadovoljstvo tijelom. Anketom i fokus grupom ustanovljeno je da sportski heroj ne potiče nezadovoljstvo tijelom. Ispitanici imaju jake slike tijela i zadovoljni su svojim izgledom, koji im je važan. Iako tiskovine čitaju, ne primjećuju oglase toliko često. Međutim, sportskog heroja primjete i privlači ih njegov izgled. On je uzor i motivacija, a ako ga predstavlja poznato lice, ispitanici bi rado bili poput njega te se poistovjećuju sa njime.

Abstract (english)

This paper reveals the relationship between body image and sport adverts in the press. Respondents are male students, because there is most research about the female body image. The main research question was: Did the sports hero from the sports ads cause discontent with the body. The survey and the focus group found that a sports hero does not encourage body dissatisfaction. Respondents have strong body images and are happy with their appearance, whitch is important to them. Though they read print press, they do not notice ads so often. However, a sports hero can notice and attract their looks. It is a role model and motivation, and if it is a familiar face, the respondents would like to be like him and indentify with him.

• Keywords: ljudsko tijelo; sportski oglsi; tiskovine u Hrvatskoj
• Keywords (english): human body; sport's advertising; newspaper in Croatia
• Language: croatian
• URN:NBN: urn:nbn:hr:114:677407
• Study programme: Title: Journalism; Study programme type: university; Study level: graduate; Academic / professional title: magistar/magistra novinarstva (magistar/magistra novinarstva)
• Type of resource: Text
• File origin: Born digital
• Access conditions: Open access
• Created on: 2018-05-21 11:24:59